--- title: Popup Maker Glossary of Terms description: "This is Popup Maker's glossary of terms, organized in alphabetical order, along with their definitions. We use these terms throughout the Popup Maker Admin area and our documentation. Table Of Contents - [! (Not) Operator](#-not-operator) - [A](#a) - [Admin /…" url: "https://wppopupmaker.com/docs/getting-started/popup-maker-glossary-of-terms/" updated: "2026-08-13" category: Using Popup Maker / Getting Started --- # Popup Maker Glossary of Terms This is Popup Maker's glossary of terms, organized in alphabetical order, along with their definitions. We use these terms throughout the Popup Maker Admin area and our documentation. Table Of Contents - [! (Not) Operator](#-not-operator) - [A](#a) - [Admin / WP Admin / WordPress Admin](#admin) - [Advanced Targeting Conditions](#advanced-targeting-conditions) - [B](#b) - [Back End](#back-end) - [C](#c) - [Conditions](#conditions) - [Cookies](#cookies) - [CSS (Cascading Style Sheets)](#css) - [CSS Selectors](#css-selectors) - [D ](#d ) - [Debug Mode / Debug Tools](#debug-mode-debug-tools) - [Docs / Documentation](#docs--documentation) - [E](#e) - [Extensions and Integrations](#extensions-and-integrations) - [Extensions / Extend It / Plugin Extensions](#extensions-extend-it-plugin-extensions) - [F](#f) - [Front End](#front-end) - [H](#h) - [Hooks](#hooks) - [I](#i) - [Incognito Mode](#incognito-mode) - [Integrations](#integrations) - [N ](#n ) - [Newsletter Provider](#newsletter-provider) - [O](#o) - [Overlay](#overlay) - [P](#p) - [Popup Maker Admin / Plugin Admin](#popup-maker-admin--plugin-admin) - [Popup](#popup) - [Popup Editor / Editor](#popup-editor--editor) - [Popup Maker Admin Toolbar](#popup-maker-admin-toolbar) - [Popup Themes](#popup-themes) - [Popup Theme Editor](#popup-theme-editor) - [Popup Trigger](#popup-trigger) - [Popup Z-Index / Z-Index](#z-index) - [R](#r) - [Responsive Sizes / Responsive Popups](#responsive) - [S](#s) - [Shortcode](#shortcode) - [Shortcode Button](#shortcode-button) - [Standard Conditions / Standard Targeting Conditions](#standard-conditions--standard-targeting-conditions) - [Subscribers](#subscribers) - [System Info](#system-info) - [T](#t) - [Targeting](#targeting) - [Targeting Conditions](#targeting-conditions) - [Theme Settings Box](#theme-settings-box) - [Theme Preview Box](#theme-preview-box) - [Triggers](#triggers) ### ! (Not) Operator | **Definition** | **Related Articles** | | --- | --- | | The **Not** or exclamation point ( ! ) operator checks for the *opposite* of a targeting condition. Clicking the exclamation point icon turns the **Not** operator on and off. - ![file 0INCOvyPY3](//d33v4339jhl8k0.cloudfront.net/docs/assets/559c68b9e4b03e788eda1692/images/61272bb1f886c9486f8dc3c8/file-0INCOvyPY3.png) A gray icon means the operator is off and the condition acts normally. Off is the default - ![file gObWbpzHs2](//d33v4339jhl8k0.cloudfront.net/docs/assets/559c68b9e4b03e788eda1692/images/61272e2e6ffe270af2a9c46c/file-gObWbpzHs2.png) A red icon appears when the operator is on. That means the opposite of the condition takes effect. #### Examples - ![file 0INCOvyPY3](https://d33v4339jhl8k0.cloudfront.net/docs/assets/559c68b9e4b03e788eda1692/images/61272bb1f886c9486f8dc3c8/file-0INCOvyPY3.png) **All Posts**: The popup will display on all posts. - ![file gObWbpzHs2](https://d33v4339jhl8k0.cloudfront.net/docs/assets/559c68b9e4b03e788eda1692/images/61272e2e6ffe270af2a9c46c/file-gObWbpzHs2.png) **Blog Index**: The popup will **not** display on the blog index page. | - [Conditions Introduction / See: 'Set a Negative (Opposite) Condition'](https://wppopupmaker.com/docs/controlling-popups/conditions/#negative_condition) | --- ## A ### Admin / WP Admin / WordPress Admin | **Definition** | **Related Articles** | | --- | --- | | The administration or management area for a WordPress website. This is usually the first page you see when you log into a WordPress site with an [Administrator](https://wordpress.org/support/article/roles-and-capabilities/) role. The official WordPress docs call the admin area the **Administration** **Screen**. Another popular name you'll see is the *admin dashboard*. Once you're logged in with the **Administrator** role, you'll see the Popup Maker Admin menu. We use **Admin** and **WP Admin** interchangeably in our documentation. | - [Create Your First Popup Summary Guide](https://wppopupmaker.com/docs/getting-started/create-your-first-popup-summary-guide/) | ### Advanced Targeting Conditions | **Definition** | **Related Articles** | | --- | --- | | Advanced Targeting Conditions are a set of extra popup targeting conditions that come with the premium [Advanced Targeting Conditions extension](https://wppopupmaker.com/extensions/advanced-targeting-conditions/). These advanced conditions are *non-content* based, unlike the standard conditions that come free with Popup Maker. Meaning that they target popups using things like logged-in status, referrer information, or browser and device information. You can use advanced targeting interchangeably with the *standard targeting conditions*. Access to these conditions requires a premium plugin license active on a site. You can buy the [Advanced Targeting Conditions extension](https://wppopupmaker.com/extensions/advanced-targeting-conditions/) on our product page or [try it for free on our demo site](https://app.instawp.io/launch?t=popup-maker---pro-demo&d=v2).    | - [Advanced Targeting Conditions product information page.](https://wppopupmaker.com/extensions/advanced-targeting-conditions/) - [Advanced Targeting conditions documentation index page.](https://wppopupmaker.com/docs/advanced-targeting-conditions/) | [\[ Back to top \]](#back_to_top) --- ## B ### Back End | **Definition** | **Related Articles** | | --- | --- | | The part of a website that you can see if you are logged as an administrator. This is the opposite of the [front end](#front-end) of your site. The back end of a site is where you can create posts and pages. It can also mean the webserver admin area where you can do things like make site backups and edit server files. | | --- ## C ### Conditions | **Definition** | **Related Articles** | | --- | --- | | Conditions are rules you can give a popup on where to display on your site. See [Targeting Conditions](#targeting-conditions) for the full details. | | ### Cookies | **Definition** | **Related Articles** | | --- | --- | | Cookies are small files (about 4 KB) that a browser can create on your computer to store information. Cookies help keep track of your website session.  Popup Maker lets you create cookies to remember when popups get opened. That means you can tell Popup Maker to do things like display a popup only once per visit (session cookie) or month. Popup Maker will check for any relevant cookies before it tries to open a popup. For example, if you create a popup with a cookie that you set to expire in 30 days, that popup will appear only once in 30 days for each visitor. Let's break that down into 3 common scenarios: 1. A visitor sees the popup for the **first** time. The 30-day cookie is set. 2. If the same person (with the same browser) visits again within 30 days, they **won't**see that same popup again. The 30-day cookie is still active. 3. If they visit 30 days later, they **can** see that popup once again. The original 30-day cookie expires. A new 30-day cookie is set. **Note**: If you want a popup always to display, make sure you don't create a cookie for that popup 😉 | - [Cookies Settings](https://wppopupmaker.com/docs/controlling-popups/cookie-settings/) - [Cookies Settings and Features](https://wppopupmaker.com/docs/controlling-popups/cookies-settings-and-features/) | ### CSS (Cascading Style Sheets) | **Definition** | **Related Articles** | | --- | --- | | CSS is what gives style, such as color, font, background, animation, and text size, to a web page. For example, you can define the color, font, and size of the text on your web page using CSS. CSS is also smart enough to know the size of the display that you're viewing a web page on. That means you can use CSS to render a mobile-friendly page on smaller devices and a full-size page for wide desktop displays. Under the covers, CSS is a language that has a *syntax* for [selecting HTML](#css-selectors) elements and applying style rules to them. Here's an example. ``` p {color: red;} ``` The "p" is the CSS selector for the rule. Its job is to find all the "p" elements in a web page.  The "color: red;" is the rule to apply. Its job is to make the text color red for whatever the CSS selector finds. So all together, this CSS is saying to make all text in a paragraph the color red. Here's the result. ![Glossary CSS example](https://s3.amazonaws.com/helpscout.net/docs/assets/559c68b9e4b03e788eda1692/images/61a8192664e42a671b63c4d1/file-K7AvivBmNT.png) Want to try? See the live demo below. To edit the color, click the CodePen logo. Change the color to blue, green, or yellow in the **CSS** tab. Then, click **Result** to see what happens. [Simple CSS Example](https://codepen.io/marklchaves/embed/dyvaqLm?default-tab=css%2Cresult) If you're new to CSS, we encourage you to [learn CSS on MDN](https://developer.mozilla.org/en-US/docs/Learn/CSS/First_steps/What_is_CSS)! See also [CSS Selectors](#css-selectors).   | | ### CSS Selectors | **Definition** | **Related Articles** | | --- | --- | | A CSS selector is the part of a CSS rule that *selects* or matches an HTML element. Any element that matches the selector will get or *inherit *the styles defined by its CSS rule. A CSS selector can be a CSS class (e.g., `.popmake-15`), an HTML ID attribute (e.g., `#button-1`), or even an element such as a heading (`h2`), paragraph (`p`), image (`img`), or link (`a`). Popup Maker supports CSS selectors in the following ways: - For specifying an HTML element to launch a popup when you click that element. - For triggering a popup to show after you scroll the HTML element into view ([scroll triggered popups](https://wppopupmaker.com/extensions/scroll-triggered-popups/)). - For displaying popups only if any variation of an HTML element exists on a page ([advanced targeting conditions](https://wppopupmaker.com/extensions/advanced-targeting-conditions/)). See also [CSS](#css) and [Advanced Targeting Conditions](#advanced-targeting-conditions). | - [Trigger: Click Open -- Use Existing or Custom Selectors to Set a Trigger ](https://wppopupmaker.com/docs/triggering-popups/trigger-click-open-use-existing-or-custom-selectors-to-set-a-trigger/) - [Getting CSS Selectors](https://wppopupmaker.com/docs/triggering-popups/getting-css-selectors/) - [Trigger: Scroll -- Introduction](https://wppopupmaker.com/docs/scroll-trigger/trigger-scroll-introduction/) | [\[ Back to top \]](#back_to_top) --- ## D  ### Debug Mode / Debug Tools | **Definition** | **Related Articles** | | --- | --- | | Popup Maker contains a set of debugging tools that provide detailed information about plugin settings for each popup. The toolset can be activated either from the plugin Admin or within the browser.  Refer to the related article to enable the debug tools and learn about the type of information they provide. | - [Enable and Use Popup Maker Debug Tools](https://wppopupmaker.com/docs/problem-solving/popup-maker-debug-mode/) | ### Docs / Documentation | **Definition** | **Related Articles** | | --- | --- | | The set of documentation articles for the Popup Maker plugin. Articles are organized into*collections* and *categories*. Collections are the highest-order article grouping organized around a central theme or idea. Categories are small groupings of articles contained in a collection.  | - [Documentation for Popup Maker](https://wppopupmaker.com/docs/) | [\[ Back to top \]](#back_to_top) --- ## E ### Extensions and Integrations | **Definition** | **Related Articles** | | --- | --- | | A general group of plugins that includes both free and premium (paid) plugins. *Premium extensions* refer to the 16 premium extensions to the free version of Popup Maker.   *Integrations* refer to Popup Maker integration support for WordPress form builder plugins. Refer to the form integration-related article at right for the current list of plugins that integrate with Popup Maker. | - [Popup Maker Premium Extensions](https://wppopupmaker.com/extensions/)   - [Popup Maker Integration with WordPress Form Builder Plugins](https://wppopupmaker.com/docs/form-integration/popup-maker-integration-with-wordpress-form-builder-plugins/) | ### Extensions / Extend It / Plugin Extensions | **Definition** | **Related Articles** | | --- | --- | | Popup Maker provides specialized features through 16 different premium plugin extensions. View the list at the following locations: - **WordPress admin**> **Popup Maker**>**Extend**>**Addons and Integrations**  - [The Premium Extensions page on our website](https://wppopupmaker.com/extensions/) You can [try all Popup Maker extensions for free on our demo site](https://pm-pro-demo.instawp.xyz/). |   | [\[ Back to top \]](#back_to_top) --- ## F ### Front End | **Definition** | **Related Articles** | | --- | --- | | The part of a website that anyone on the Internet can see. Think of this as the *public-facing* side of your website. The front end is the opposite of the [back end or admin](#back-end) part of your site. | | --- ## H ### Hooks | Definition | Related Articles | | --- | --- | | According to [WordPress](https://developer.wordpress.org/plugins/hooks/), "Hooks are a way for one piece of code to interact/modify another piece of code at specific, pre-defined spots." In plain English, **hooks** allow you to add custom code to your WordPress site. Your custom code can change the default *actions* and *filter* the default output for: - WordPress coreThemesPlugins For example, if you want to add a top notification banner to a Twenty Twenty-One site, you can use the built-in  `wp_body_open` *action* hook. Here's what that code would look like. ``` function custom_content_after_body_open_tag() { ?>
This is my cool Top Banner!
**Display** > **Advanced**. To change the overlay's opacity (transparency) and color, [edit your popup's theme](https://wppopupmaker.com/docs/theming-popups/popup-theme-settings-overlay-tab/) and go to **Theme Settings** > **Overlay**. | - ['Display' options settings](https://wppopupmaker.com/docs/the-popup-editor/popup-settings-box-display-option-settings/) - [Popups Display In Front of Screen Content](https://wppopupmaker.com/docs/theming-popups/popups-display-in-front-of-screen-content/) | [\[ Back to top \]](#back_to_top) --- ## P ### Popup Maker Admin / Plugin Admin | **Definition** | **Related Articles** | | --- | --- | | The management area for Popup Maker within the WordPress Admin.  See also [Admin](#admin)*.* | | ### Popup | **Definition** | **Related Articles** | | --- | --- | | A popup or popup window is a smaller window that "pops up" inside a browser window. Popups appear when some event or action triggers them (e.g., after a click or an amount of time). Popups usually display on top of existing content. You can control how many times a popup appears by setting a cookie. See also [Popup Trigger](#popup-trigger) and [Cookies](#cookies). | - [Create Your First Popup -- Summary Guide](https://wppopupmaker.com/docs/getting-started/create-your-first-popup-summary-guide/) - [Popups Display In Front of Screen Content](https://wppopupmaker.com/docs/theming-popups/popups-display-in-front-of-screen-content/) | ### Popup Editor / Editor | **Definition** | **Related Articles** | | --- | --- | | The primary area within the Popup Admin where popups are edited. In the plugin Admin, the Editor is accessed from the *All Popups* submenu screen.    | - [Popup Editor Introduction  ](https://wppopupmaker.com/docs/the-popup-editor/the-popup-editor-introduction/) | ### Popup Maker Admin Toolbar | **Definition** | **Related Articles** | | --- | --- | | A Popup Maker button added to the WordPress Toolbar on the front of each site. Access to the toolbar (and button) requires administrator login.  Use the button to preview popups on the front end, find CSS selectors, and debug popups.  | - [The Popup Maker Admin Toolbar](https://wppopupmaker.com/docs/problem-solving/turning-on-the-popups-admin-bar/) | ### Popup Themes | **Definition** | **Related Articles** | | --- | --- | | A plugin submenu and option tab viewable in the Popup Maker Admin. The page displays 6 popup themes preloaded with the plugin. By default, each new popup is installed with the  *Default Theme*.  | - [Popup Maker Admin Introduction / 3. Popup Themes ](https://wppopupmaker.com/docs/theming-popups/popup-theme-editor-introduction/) | ### Popup Theme Editor | **Definition** | **Related Articles** | | --- | --- | | The editor screen where each popup theme is managed and previewed.  | - [Popup Theme Editor -- Introduction](https://wppopupmaker.com/docs/theming-popups/popup-theme-editor-introduction/) | ### Popup Trigger | **Definition** | **Related Articles** | | --- | --- | | A popup trigger is an event (e.g., a click or length of time) that makes your popup appear. You must create a popup trigger for your popup to display. You can create several types of triggers with Popup Maker: - **Click Open**: Displays a popup on a click - **Time Delay / Auto Open**: Displays a popup after an amount of time - **Form Submission**: Displays a popup after a form is submitted - **Exit Intent **(premium): Displays a popup when someone moves their cursor off the body of a page - **Scroll** (premium): Displays a popup when someone scrolls down a percentage of the page or when an element comes into view To see a list of all **premium** triggers, visit our [popup triggers page](https://wppopupmaker.com/docs/triggering-popups/the-complete-list-of-popup-triggers/#premium-popup-triggers). You can [try all Popup Maker extensions for free on our demo site](https://pm-pro-demo.instawp.xyz/). | - [What is a Popup Trigger?](https://wppopupmaker.com/docs/getting-started/triggers/) - [Add a Popup Trigger](https://wppopupmaker.com/docs/getting-started/add-a-popup-trigger/) - ['Triggers' option settings](https://wppopupmaker.com/docs/the-popup-editor/popup-settings-box-triggers-option-settings/) - [A Beginner's Guide to Popup Triggers](https://wppopupmaker.com/docs/getting-started/a-beginners-guide-to-popup-triggers/) | ### Popup Z-Index / Z-Index | **Definition** | **Related Articles** | | --- | --- | | A CSS property that positions a popup in front of all other content on a screen. You can find the popup z-index setting under the Editor's **Popup Settings** > **Display** > **Advanced** > **Popup Z-Index**. The higher the z-index number is the more the popup will appear "in front" of other elements on a web page. | - ['Display' options settings](https://wppopupmaker.com/docs/the-popup-editor/popup-settings-box-display-option-settings/) - [Popups Display In Front of Screen Content](https://wppopupmaker.com/docs/theming-popups/popups-display-in-front-of-screen-content/) | [\[ Back to top \]](#back_to_top) --- ## R ### Responsive Sizes / Responsive Popups | **Definition** | **Related Articles** | | --- | --- | | Each popup you create should automatically adjust according to screen size (responsive design). Popup Maker includes 8 responsive display options. You can manage your popup's size in the Editor’s **Popup Settings** > **Display** > **Size**. | - ['Display' options settings  ](https://wppopupmaker.com/docs/the-popup-editor/popup-settings-box-display-option-settings/) | [\[ Back to top \]](#back_to_top) --- ## S ### Shortcode | **Definition** | **Related Articles** | | --- | --- | | Custom WordPress tags wrapped in square brackets ( \[ \] ) that can be added to the post, page, or popup editor. They are used extensively in Popup Maker to provide users with added features in both the free and premium versions of the plugin.  | - [Shortcode Button]( https://wppopupmaker.com/docs/shortcodes/shortcode-button/) | ### Shortcode Button | **Definition** | **Related Articles** | | --- | --- | | A button in the Popup Editor menu that allows users to add a Popup Maker shortcode to the popup editor. | - [Shortcode Button](https://wppopupmaker.com/docs/shortcodes/shortcode-button/) | ### Standard Conditions / Standard Targeting Conditions | **Definition** | **Related Articles** | | --- | --- | | The set of conditions included with the free version of Popup Maker. | - [Conditions Introduction]( https://wppopupmaker.com/docs/controlling-popups/conditions/) - [Standard Targeting Conditions](https://wppopupmaker.com/docs/controlling-popups/standard-targeting-conditions/ ) | ### Subscribers | **Definition** | **Related Articles** | | --- | --- | | A table that contains the data submitted using the Popup Maker Subscription Form shortcode. Popup Maker saves subscriber data in the `wp_pum_subscribers` database table. You can see a list of your subscribers under **Popup Maker**>**Subscribers.** | - [Shortcode: Subscription Form](https://wppopupmaker.com/docs/shortcodes/shortcode-subscription-form/) - [Use Popup Maker and Meet the GDPR Data Privacy Requirements](https://wppopupmaker.com/docs/protect-personal-data/use-popup-maker-and-meet-the-gdpr-data-privacy-requirements/) | ### System Info | **Definition** | **Related Articles ** | | --- | --- | | You can find system information about your WordPress site under [/wp-admin/](#admin) > **Tools** > **Site Health** > **Info**. According to [WordPress documentation](https://wordpress.org/documentation/article/site-health-screen/), "The info tab is a granular view of the technical aspects of your WordPress website. You can see detailed information about every aspect of your site, such as themes, plugins, and media. There is also a useful export feature that allows you to copy all of the information about your site to the clipboard." Visit our [Create a System Information File About Your Site Setup](https://wppopupmaker.com/docs/problem-solving/create-a-system-information-file-about-your-site-setup/) guide to learn how to save your system info into a file. | - [Create a System Information File About Your Site Setup](https://wppopupmaker.com/docs/problem-solving/create-a-system-information-file-about-your-site-setup/) - [Popup Maker Detected an Issue With Your File System](https://wppopupmaker.com/docs/problem-solving/popup-maker-detected-an-issue-with-your-file-system/) | [\[ Back to top \]](#back_to_top) --- ## T ### Targeting | **Definition** | **Related Articles** | | --- | --- | | Targeting is a feature that lets you tell where (and even when) to display popups. You create [targeting conditions](#targeting-conditions) that give rules or instructions for displaying popups. **Targeting** is also the tab name under the **Popup Settings** where you make [targeting conditions](#targeting-conditions). Edit your popup, scroll to **Popup Settings,** and click **Targeting** to add and manage your targeting conditions. | - [Conditions Introduction](https://wppopupmaker.com/docs/controlling-popups/conditions/) - [Standard Targeting Conditions](https://wppopupmaker.com/docs/controlling-popups/standard-targeting-conditions/) - [Advanced Targeting Conditions Introduction](https://wppopupmaker.com/docs/advanced-targeting-conditions/advanced-targeting-conditions-introduction/) | ### Targeting Conditions | #### Act like filters Targeting conditions are *rules* you can create to target where your popup will load and appear (and vice versa). Conditions act like *filters* for your popups. For example, you can create a condition for a popup to display only on your **homepage** or for **posts**. ![Popup Maker glossary targeting screen capture](https://s3.amazonaws.com/helpscout.net/docs/assets/559c68b9e4b03e788eda1692/images/642cc2af7bf4bb61c0116e08/file-YKaiI5jodw.png)   #### No targeting conditions by default When you create a new popup, it will have \* **no**\* targeting conditions by default.  Having **no targeting** conditions makes the popup available on **all posts and pages**. That means new popups get loaded (and can get triggered to display) on every post or page on your site by default.  #### Performance-minded We recommend using conditions to limit where a popup loads and appears. Loading your popups only where needed improves your site's efficiency by not loading extra code. Edit your popup and go to **Popup Settings** > **Targeting** to create your targeting conditions today! | - [Conditions Introduction]( https://wppopupmaker.com/docs/controlling-popups/conditions/)   - [Standard Targeting Conditions](https://wppopupmaker.com/docs/controlling-popups/standard-targeting-conditions/) - [Advanced Targeting Conditions Introduction](https://wppopupmaker.com/docs/advanced-targeting-conditions/advanced-targeting-conditions-introduction/) | | --- | --- | ### Theme Settings Box | **Definition** | **Related Articles** | | --- | --- | | The popup theme option settings box in the Popup  *Theme Editor*. Access in the Admin from ‘Popup Maker’ (menu) >> ‘Popup Themes’ (submenu) >> {name-of-theme} >> Edit (link).  | - [Popup Theme Editor -- Introduction](https://wppopupmaker.com/docs/theming-popups/popup-theme-editor-introduction/) | ### Theme Preview Box | **Definition** | **Related Articles** | | --- | --- | | Found in the Popup  *Theme Editor,  *the preview box is located to the right of the Editor.  Each element of the preview box links to the option setting in the Popup Theme Editor.  | - [Popup Theme Editor -- Introduction](https://wppopupmaker.com/docs/theming-popups/popup-theme-editor-introduction/) / See: ‘Use 'Theme Preview' To Find Theme Settings Options’ | ### Triggers | **Definition** | **Related Articles** | | --- | --- | | See [Popup Trigger](#popup-trigger). | | [\[ Back to top \]](#back_to_top)