--- title: Popup Analytics Introduction description: "## Overview [The Popup Analytics plugin extension to Popup Maker](https://wppopupmaker.com/extensions/popup-analytics/) adds the following popup analytics features to the popup admin area and editor:  1)  Five columns of analytics data on the **All Popups** admin page. 2) **Analytics & Stats** numbers on the…" url: "https://wppopupmaker.com/docs/popup-analytics/introduction-3/" updated: "2024-11-27" category: Extensions / Popup Analytics --- # Popup Analytics Introduction ## Overview [The Popup Analytics plugin extension to Popup Maker](https://wppopupmaker.com/extensions/popup-analytics/) adds the following popup analytics features to the popup admin area and editor:  1)  Five columns of analytics data on the **All Popups** admin page. 2) **Analytics & Stats** numbers on the popup editor page. 3) **Conversion Setting*s*** on the popup editor page.  3) A dedicated **Analytics** admin page to view **URL Stats** and **Open Stats** data for published popups Let's cover these features right now. ## 1) Five Analytics Columns on the All Popups Admin Page ![file 1pS3Kbecg7](https://s3.amazonaws.com/helpscout.net/docs/assets/559c68b9e4b03e788eda1692/images/5c5114fa2c7d3a66e32dc8f5/file-1pS3Kbecg7.png) The Popup Analytics extension adds 5 new columns of data to the **All Popups** admin page for each popup (**/wp-admin/**>**Popup Maker**>**All Popups** ).  1. **Opened**: The number of times a popup opens in the browser. 2. **Average Time Open**: The average amount of time a popup remains open in the browser. 3. **Conversions**: The number of times a visitor performs a conversion action inside a popup, such as clicking a link, a button, or submitting a form. 4. **Average Conversion Time**: The amount of time a popup stays open before a conversion happens.  5. **Conversion Rate**: The number of popup conversions as a percentage of all the times a popup is opened. The **Average Time Open**, **Average Conversion Time**, and **Conversion Rate** columns show up as 'N/A' (not available) until your popups start making conversions.  ## 2) The**Analytics & Stats** Metrics Added to the Popup Editor The Popup Analytics extension adds **Analytics & Stats** metrics to the Popup Editor. In the *Classic Editor*view, the stats are next to the editor. These stats give a data summary of the views and conversions for each popup.   ![file](https://s3.amazonaws.com/helpscout.net/docs/assets/559c68b9e4b03e788eda1692/images/5c51169c042863543ccc5daa/file-vLIxAMdWMB.png) Using popup view and conversion counts, the Popup Analytics extension calculates and displays conversion rate data as it becomes available.  To clear the stats for an individual popup, check the **Reset Data?** checkbox and **Update** your popup to save your changes. That will delete the popup analytics data stored in the WordPress database for the specific popup you're editing. ## 3) Popup **Conversion Settings** in the Popup Editor You can turn on conversions for a popup and choose what event counts as a conversion using the **Conversion Settings** > **Convert On** setting. ![file jB191BFGGH](https://s3.amazonaws.com/helpscout.net/docs/assets/559c68b9e4b03e788eda1692/images/57c443abc6979156e4f1ece7/file-jB191BFGGH.jpg) The following are descriptions for each option for the **Convert On** dropdown: - **None/Auto**: Select this option when using Popup Maker with an *integrated* form such as Ninja Forms, GravityForms, and Contact Form 7 plugins. - **Form Submit**: Count conversions from popup form submissions using [any other popup form](https://wppopupmaker.com/docs/compatibility/which-email-or-contact-forms-plugins-work-with-popup-maker/), *including* [the Popup Maker Subscription Form shortcode](https://wppopupmaker.com/docs/shortcodes/shortcode-subscription-form/).  - **Button Click**: Count conversions whenever a visitor clicks a button inside your popup marked up with the HTML `