---
title: How to Create a Content Split Test
description: "This guide shows you step-by-step how to use [Popup Maker Pro’s](https://wppopupmaker.com/pricing/) built-in Split Test feature to create a **Content** split test. If you want to test which form works better in a popup, check out our [How Split Test Different Forms in…"
url: "https://wppopupmaker.com/docs/pro-and-pro-plus/how-to-create-a-content-split-test/"
updated: "2026-10-07"
category: Pro and Pro+
tags:
  - New
---

# How to Create a Content Split Test

This guide shows you step-by-step how to use [Popup Maker Pro’s](https://wppopupmaker.com/pricing/) built-in Split Test feature to create a **Content** split test.

If you want to test which form works better in a popup, check out our [How Split Test Different Forms in a Popup guide](https://wppopupmaker.com/docs/pro-and-pro-plus/how-split-test-different-forms-in-a-popup/).

    Table Of Contents

- [Three Main Parts](#three-main-parts)
- [Part 1: Create the Split Test (but don't start it)](#part-1)
  - [1. Edit your popup using the block editor](#edit-popup-block-editor)
  - [2. Click Split Testing](#click-split-testing)
  - [3. Click Create Split Test](#click-create-split-test)
  - [4. Click Content](#click-content)
  - [5. Click Next—Variants](#click-next-variants)
  - [6. Name Variant A](#name-variant-a)
  - [7. Name Variant B](#name-variant-b)
  - [8. Click Next—Document](#click-next-document)
  - [9. Type a descriptive name](#type-descriptive-name)
  - [10. Uncheck Start immediately after creation](#uncheck-start-immediately)
- [Part 2: Scope the content variants](#part-2)
  - [1. Duplicate an existing block](#duplicate-existing-block)
  - [2. Edit the new block](#edit-new-block)
  - [3. Scope Variant A](#scope-variant-a)
  - [4. Scope Variant B](#scope-variant-b)
- [Part 3: Start the Split Test](#part-3)
  - [1. Click Popup in the editor sidebar settings](#click-popup-sidebar-settings)
  - [2. Click Start](#click-start)
  - [3. View your test's latest stats](#view-test-stats)

## Three Main Parts

There are 3 parts to creating a **Content** split test.

1. [Create the Split Test, but don't start it](#part-1)
2. [Scope the content variants](#part-2)
3. [Start the Split Test](#part-3)

## Part 1: Create the Split Test (but don't start it)

### 1. Edit your popup using the block editor

### 2. Click **Split Testing**

![pm pro split content create](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-content-create.png)

### 3. Click **Create Split Test**

![pm pro split content click create](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-content-click-create.png)

### 4. Click **Content**

![pm pro split select content](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-select-content.png)

### 5. Click **Next—Variants**

![pm pro split click next variant](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-click-next-variant.png)

**Note**: You can [add more than 2 variants](https://wppopupmaker.com/docs/pro-and-pro-plus/split-test-cheat-sheet/#variants). To keep this guide simple, we're only using 2 variants.

### 6. Name Variant A

![pm pro split name variant a](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-name-variant-a.png)

### 7. Name Variant B

![pm pro split name variant b](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-name-variant-b.png)

After you name your variants, click **Next—Launch config**.

### 8. Click **Next—Document**

To keep things simple, we're going to accept all defaults here. Read our [Split Test Cheat Sheet](https://wppopupmaker.com/docs/pro-and-pro-plus/split-test-cheat-sheet/#launch) to learn more about the **Launch** settings.

![pm pro split launch click document](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-launch-click-document.png)

### 9. Type a descriptive name

Enter an optional name for your test.

![pm pro split document type name](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-document-type-name.png)

Then, click **Next—Review**.

### 10. Uncheck **Start immediately after creation**

**Remember**! We don't want to start the test yet because we still need to *scope* our content variants. So uncheck the **Start immediately after creation** setting.

Make sure all the settings look right to you. Go back a step (or more) if you need to change anything. When everything looks good, come back to this step and click **Create Test**.

![pm pro split uncheck start immediately](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-uncheck-start-immediately.png)

Popup Maker creates the test in **DRAFT** status. You can see your draft test from the main **Split Tests** admin page.

![Content split test in draft status](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-draft-status.png)

We'll start the test after we set up our content variants.

## Part 2: Scope the content variants

Now that you're done creating the **Content** split test, it's time to tell Popup Maker what content you want to test. You'll do that by picking a block in the block editor and assigning (scoping) that block to a variant. You'll scope 2 different blocks. One for variant A, and the other for variant B.

In our example, we're going to duplicate our popup's intro ["hook" line](https://www.grammarly.com/blog/writing-tips/how-to-write-a-hook/#2) and change the copy to read something different. We want to see which "hook" people like better.

Let's go.

### 1. Duplicate an existing block

We want to try a couple of H2 headings to find out which one grabs people's attention more.

In our example, our original H2 heading is our **control** or **Variant A**. So we duplicate that to save time.

![pm pro split duplicate block](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-duplicate-block.png)

### 2. Edit the new block

Now, we can change the duplicate H2 to use the text we want to test.

![pm pro split edit content](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-edit-content.png)

### 3. Scope Variant A

Click the original H2. Click **A/B** in the toolbar. Click **A** under **VISIBLE IN VARIANTS**.

![pm pro split content scope a](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-content-scope-a.png)

### 4. Scope Variant B

Click the new H2. Click **A/B** in the toolbar. Click **B** under **VISIBLE IN VARIANTS**.

![pm pro split content scope b 2](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-content-scope-b-2.png)

So, we're done setting up the split test and choosing our content variants. On to the last part for starting the test!

## Part 3: Start the Split Test

### 1. Click **Popup** in the editor sidebar settings

![pm pro split click popup tab](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-click-popup-tab.png)

### 2. Click **Start**

Expand the **Split Testing** sidebar panel and click **Start**.

![pm pro split start test](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-start-test.png)

Clicking **Start** saves your popup changes and starts the split test. You'll see the status change from **DRAFT** to **RUNNING**.

### 3. View your test's latest stats

Head over to **Popup Maker**> **Split Tests** to view your test stats.

![pm pro split running status](https://wppopupmaker.com/wp-content/uploads/pm-pro-split-running-status-1024x366.png)