---
title: LifterLMS Call to Action Types
description: "This help guide covers setting up each Popup Maker Call to Action (CTA) type for LifterLMS. LifterLMS action types are [available in Pro+](https://wppopupmaker.com/pricing/). Hey, if you're brand new to Popup Maker's integration with LifterLMS, read our [integration primer doc](https://wppopupmaker.com/docs/pro-and-pro/lifterlms-integration-primer/). Table…"
url: "https://wppopupmaker.com/docs/pro-and-pro-plus/lifterlms-call-to-action-types/"
updated: "2025-12-23"
category: Pro and Pro+
---

# LifterLMS Call to Action Types

This help guide covers setting up each Popup Maker Call to Action (CTA) type for LifterLMS. LifterLMS action types are [available in Pro+](https://wppopupmaker.com/pricing/).

Hey, if you're brand new to Popup Maker's integration with LifterLMS, read our [integration primer doc](https://wppopupmaker.com/docs/pro-and-pro/lifterlms-integration-primer/).

    Table Of Contents

- [What are Call to Action, Action Types?](#what-are-call-to-action-types)
- [Apply Coupon](#apply-coupon)
- [Enroll in Course](#enroll-in-course)
- [Enroll in Membership](#enroll-in-membership)
- [Award Achievement](#award-achievement)
- [Award Certificate](#class=)
- [Send Email](#send-email)
- [Remove Course](#remove-from-course)
- [Remove Membership](#remove-from-membership)
- [Purchase Access Plan](#purchase-access-plan)

## What are Call to Action, Action Types?

**Think of LifterLMS CTA Action Types as LifterLMS actions** (e.g., enrolling in a course) "packaged" inside a button.

### Here's an example

In the short clip below, we have a "Free Course" popup that'll open on any LifterLMS page. When we go to the **Course Catalog** page, that popup appears with an [Enroll in Course CTA](#enroll-in-course) ("Enroll me now" button).

When we click **Enroll me now**, Popup Maker runs the LifterLMS *enroll action* to enroll us in the course. We also set up a redirect to bring up the course page after we enrolled.

![Enroll in Course CTA demo](https://wppopupmaker.com/wp-content/uploads/enroll-me-now-demo.gif)

### Where do I find these Action Types?

When you [create a new or edit a Popup Maker CTA](https://wppopupmaker.com/docs/apply-popup-maker/create-call-to-action-cta-popup/), click the **Action Type** field to see a dropdown of all LifterLMS actions.

![LifterLMS CTA Action Types dropdown](https://wppopupmaker.com/wp-content/uploads/pm-pro-lifterlms-ctas.png)

OK, let's go through each LifterLMS action type you can use in a Popup Maker CTA.

## Apply Coupon

Use this **Apply Coupon** CTA Action Type mainly for exit-intent popups. This action applies one or more coupon codes to your customer's cart and redirects them to the checkout page.

Before you show this CTA to a customer, they must have a membership plan in their cart (LifterLMS requirement).

### 1. Select LifterLMS - Apply Coupon from Action Type

![Action Type LifterLMS - Apply Coupon](https://wppopupmaker.com/wp-content/uploads/action-type-lifterlms-apply-coupon.png)

### 2. Select one or more Coupon Codes (e.g., FIRSTMONTH50)

![Select coupon code](https://wppopupmaker.com/wp-content/uploads/select-coupon-code.png)

### 3. Click Save Call to Action

![Save call to action](https://wppopupmaker.com/wp-content/uploads/save-call-to-action.png)

## Enroll in Course

Use the **Enroll in Course** action to enroll a learner in one or more courses when they click your CTA button.

You can automatically send notifications and redirect people to the course's homepage, all with this action.

### 1. Select LifterLMS - Enroll in Course from Action Type

![LifterLMS - Enroll in Course Action Type](https://wppopupmaker.com/wp-content/uploads/action-type-lifterlms-enroll-course.png)

### 2. Select your courses (e.g., LifterLMS Quickstart Course)

![Select Courses to Enroll](https://wppopupmaker.com/wp-content/uploads/click-lifterlms-course.png)

### 3. Click Skip if Already Enrolled

This is optional, but it's good practice.

![Skip if Already Enrolled checkbox](https://wppopupmaker.com/wp-content/uploads/skip-if-already-enrolled.png)

### 4. Select Current Logged-in User from Target User

![Target User Select Current Logged-in User](https://wppopupmaker.com/wp-content/uploads/select-current-logged-in-user.png)

### 5. Click Send Notifications

This is optional, but good practice too.

![Send Notifications checkbox](https://wppopupmaker.com/wp-content/uploads/check-send-notifications.png)

### 6. Select or enter your Redirect URL

We recommend redirecting to the course's homepage.

![Select redirect url](https://wppopupmaker.com/wp-content/uploads/click-redirect-url.png)

### 7. Enter a Conversion Value

Add a conversion value, e.g, 1.0.

![Add a Conversion Value](https://wppopupmaker.com/wp-content/uploads/click-conversion-value.png)

### 8. Click Save Call to Action

![Save call to action](https://wppopupmaker.com/wp-content/uploads/save-call-to-action.png)

## Enroll in Membership

Use the **Enroll in Membership** CTA Action Type to enroll your learners in one or more memberships when they click your CTA button.

### 1. Select LifterLMS - Enroll in Membership from Action Type

![action type lifterlms enroll in membership](https://wppopupmaker.com/wp-content/uploads/action-type-lifterlms-enroll-in-membership.png)

### 2. Click Memberships to Enroll and select a membership (e.g., Silver Access)

![select memberships to enroll dropdown](https://wppopupmaker.com/wp-content/uploads/select-memberships-to-enroll-dropdown.png)

### 3. Click Skip if Already Enrolled

This is optional, but it's good practice.

![Skip if Already Enrolled checkbox](https://wppopupmaker.com/wp-content/uploads/skip-if-already-enrolled.png)

### 4. Select Current Logged-in User from Target User

![Target User Select Current Logged-in User](https://wppopupmaker.com/wp-content/uploads/select-current-logged-in-user.png)

### 5. Click Send Notifications

This is optional, but good practice too.

![Send Notifications checkbox](https://wppopupmaker.com/wp-content/uploads/check-send-notifications.png)

### 6. Select or enter your Redirect URL

We recommend redirecting to your memberships homepage.

![Select redirect url](https://wppopupmaker.com/wp-content/uploads/click-redirect-url.png)

### 7. Enter a Conversion Value

Add a conversion value, e.g, 1.0.

![Add a Conversion Value](https://wppopupmaker.com/wp-content/uploads/click-conversion-value.png)

### 8. Click Save Call to Action

![Save call to action](https://wppopupmaker.com/wp-content/uploads/save-call-to-action.png)

## Award Achievement

Use the **Award Achievement** action in a CTA to award one or more achievements (e.g., Course Completion Badge) to a learner.

Awarding does **not** double-award or re-trigger notifications.

### 1. Select LifterLMS - Award Achievement from Action Type

![select award achievement action type](https://wppopupmaker.com/wp-content/uploads/select-award-achievement-action-type.png)

### 2. Select one or more Achievements to Award

### 3. Check Skip if Already Earned

This is optional, but it's good practice.

### 4. Fill in the remaining standard fields (optional)

Fill in **Target User**, **Send Notifications**, **Redirect URL**, and **Conversion Value** as needed.

### 5. Click Save Call to Action

![Save call to action](https://wppopupmaker.com/wp-content/uploads/save-call-to-action.png)

## Award Certificate

You can create a CTA that issues a certificate to a student using the **Award Certificate** action. You can actually award multiple certificate templates (just with different dates and times).

### 1. Select LifterLMS - Award Achievement from Action Type

![select award certificate action type](https://wppopupmaker.com/wp-content/uploads/select-award-certificate-action-type.png)

### 2. Select one or more Certificates to Award

### 3. Check Skip if Already Earned

This is optional, but it's good practice.

### 4. Fill in the remaining standard fields (optional)

Fill in **Target User**, **Send Notifications**, **Redirect URL**, and **Conversion Value** as needed.

### 5. Click Save Call to Action

![Save call to action](https://wppopupmaker.com/wp-content/uploads/save-call-to-action.png)

## Send Email

Use the **Send Email** CTA Action Type to send one or more email notifications when you click a CTA button.

This CTA type is excellent for automatically emailing students a welcome message or a course status notification.

### 1. Select LifterLMS - Send Email from Action Type

### 2. Search and select the emails you want to send

![pmpro liftelms send email cta1](https://wppopupmaker.com/wp-content/uploads/pmpro-liftelms-send-email-cta1.png)

### 3. Click Prevent Duplicate Emails

This is optional, but good practice. For example, you probably don't want to send anybody 5 *welcome* emails if they clicked your CTA 5 times by accident.

![pmpro lifterlms send email prevent dupes](https://wppopupmaker.com/wp-content/uploads/pmpro-lifterlms-send-email-prevent-dupes.png)

### 4. Fill in the remaining standard fields (optional)

Fill in **Target User**, **Send Notifications**, **Redirect URL**, and **Conversion Value** as needed.

### 5. Click Save Call to Action

![Save call to action](https://wppopupmaker.com/wp-content/uploads/save-call-to-action.png)

## Remove Course

Use this CTA to remove one or more enrolled courses.

### 1. Select LifterLMS - Remove Course from Action Type

![select remove course action type](https://wppopupmaker.com/wp-content/uploads/select-remove-course-action-type.png)

### 2. Click one or more Courses to Remove

### 3. Select your Removal Type

- Expire Enrollment (keeps history)
- Delete Enrollment (removes completely)

### 4. Check Skip if Not Enrolled

This is optional, but it's good practice.

### 5. Fill in the remaining standard fields (optional)

Fill in **Target User**, **Send Notifications**, **Redirect URL**, and **Conversion Value** as needed.

### 6. Click Save Call to Action

![Save call to action](https://wppopupmaker.com/wp-content/uploads/save-call-to-action.png)

## Remove Membership

Use this CTA to remove one or more memberships from a student.

### 1. Select LifterLMS - Remove Membership from Action Type

![select remove memebership action type](https://wppopupmaker.com/wp-content/uploads/select-remove-memebership-action-type.png)

### 2. Click one or more Memberships to Remove

### 3. Select your Removal Type

- Expire Enrollment (keeps history)
- Delete Enrollment (removes completely)

### 4. Check Skip if Not Enrolled

This is optional, but it's good practice.

### 5. Fill in the remaining standard fields (optional)

Fill in **Target User**, **Send Notifications**, **Redirect URL**, and **Conversion Value** as needed.

### 6. Click Save Call to Action

![Save call to action](https://wppopupmaker.com/wp-content/uploads/save-call-to-action.png)

## Purchase Access Plan

This CTA for purchasing access plans.

### 1. Select LifterLMS - Purchase Access Plan from Action Type

![select purchase action action type](https://wppopupmaker.com/wp-content/uploads/select-purchase-action-action-type.png)

### 2. Select one or more Access Plans

### 3. Select one or more Coupon Codes

### 4. Click Save Call to Action

![Save call to action](https://wppopupmaker.com/wp-content/uploads/save-call-to-action.png)