A useful first split test: popup versus no popup

It is easy to measure which popup gets more conversions. It is harder to know whether the popup caused those conversions at all.

Popup Maker Pro's new holdout tests reserve part of your traffic for visitors who never see the popup. That gives you a real control group and helps answer a better question: what extra lift did the popup create?

If you are starting today, pick one high-traffic popup, use its real conversion as the goal, and avoid changing anything else while the test gathers traffic.

Guide:
https://wppopupmaker.com/guides/how-to-split-test-a-popup-in-popup-maker/?utm_source=popup-maker-community&utm_medium=community&utm_campaign=pro-1-2-split-testing&utm_content=holdout-workflow

What is the first popup decision you would want a test to settle?