Conversion Optimization, Email Marketing & User Experience Tips

Meet John Hughes

John is a blogging addict, WordPress fanatic, and a staff writer for WordCandy.co.

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A popup castle on a mobile device.

How to Optimize Your Popups on Mobile Sites (3 Key Tips)

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With Google’s new mobile popup standards in effect, it’s important to optimize your popups on mobile devices....

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A man filming a video.

How to Use Online Video to Improve Your User Engagement Metrics

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Almost half of all internet users watch an hour of online video every week. Video content is increasingly...

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A shopping cart.

How to Use Popup Maker to Minimize Cart Abandonment

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Few things are as frustrating as losing a sale at the very last moment. When a user...

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How to Optimize and Refine Your Conversion Funnel Using Popup Analytics

How to Optimize and Refine Your Conversion Funnel Using Popup Analytics

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Using popups to drive your conversion funnel can be instrumental in generating leads and inspiring visitors to...

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A man looking at a tablet.

How Popups Can Boost the Impact of Your Conversion Funnel by ‘Selling the Trial’

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Using a conversion funnel can be tricky, even if you understand the overall concept. The only way...

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A collection of rainbow chalk, one containing a WordPress logo.

An Introduction to Conversion Funnels (And How They Help Bolster Sales)

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Regardless of your site’s niche, chances are you’ve heard of conversion funnels. However, if you’re new to...

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Cookies on a baking sheet.

How to Effectively Trigger and Control Your Popups

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As an online marketer, one of your best indicators of success is how well you manage to...

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5 Key Ways to Level Up Your Call To Action

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It goes without saying that business is largely about generating leads and sales. In fact, they’re crucial...

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The back end of WordPress as shown on a laptop

A Beginner’s Guide to Popup Maker’s ‘Popup Editor’

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The Popup Editor is where you’ll spend most of your time within Popup Maker. As such, it’s...

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An exit sign with an arrow.

4 Best Practices for Creating Exit Intent Popups

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It’s crucial that you do all you can to keep website visitors from navigating away. Unfortunately, not...

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