Conversion Optimization, Email Marketing & User Experience Tips

Meet John Hughes

John is a blogging addict, WordPress fanatic, and a staff writer for

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A popup castle on a mobile device.

How to Optimize Your Popups on Mobile Sites (3 Key Tips)

With Google’s new mobile popup standards in effect, it’s important to optimize your popups on mobile devices. In this article, we’ll discuss the best practices for mobile popups, and explain how you can make sure yours adhere to Google’s requirements!

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A man filming a video.

How to Use Online Video to Improve Your User Engagement Metrics

Almost half of all internet users watch an hour of online video every week. Video content is increasingly…

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A shopping cart.

How to Use Popup Maker to Minimize Cart Abandonment

Few things are as frustrating as losing a sale at the very last moment. When a user…

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How to Optimize and Refine Your Conversion Funnel Using Popup Analytics

How to Optimize and Refine Your Conversion Funnel Using Popup Analytics

Using popups to drive your conversion funnel can be instrumental in generating leads and inspiring visitors to…

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A man looking at a tablet.

How Popups Can Boost the Impact of Your Conversion Funnel by ‘Selling the Trial’

Using a conversion funnel can be tricky, even if you understand the overall concept. The only way…

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A collection of rainbow chalk, one containing a WordPress logo.

An Introduction to Conversion Funnels (And How They Help Bolster Sales)

Regardless of your site’s niche, chances are you’ve heard of conversion funnels. However, if you’re new to…

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Cookies on a baking sheet.

How to Effectively Trigger and Control Your Popups

As an online marketer, one of your best indicators of success is how well you manage to…

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5 Key Ways to Level Up Your Call To Action

It goes without saying that business is largely about generating leads and sales. In fact, they’re crucial…

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The back end of WordPress as shown on a laptop

A Beginner’s Guide to Popup Maker’s ‘Popup Editor’

The Popup Editor is where you’ll spend most of your time within Popup Maker. As such, it’s…

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An exit sign with an arrow.

4 Best Practices for Creating Exit Intent Popups

It’s crucial that you do all you can to keep website visitors from navigating away. Unfortunately, not…

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