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Conversion Optimization, Email Marketing & User Experience Tips

Meet John Hughes

John is a blogging addict, WordPress fanatic, and a staff writer for WordCandy.co.

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Why You Shouldn’t Be Afraid of Fear Of Missing Out (FOMO) Marketing

One of the most important parts of marketing is being able to convince leads to take the plunge and become customers. To get around this reluctance to strike now, you can play on your audience’s Fear Of Missing Out (FOMO).

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4 Best Practices for Using Popups Effectively on Your WordPress Website

Popups have something of a bad reputation. How can you utilize them successfully without annoying your visitors? Learn ways to effectively use popups!

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How to Use Targeted Popups to Boost Your Call To Action

Using urgency and scarcity to sell products is a time-honored tactic. This post will look at how Popup Maker can help create time-limited, targeted popups!

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How to Optimize Your Popups on Mobile Sites (3 Key Tips)

With Google’s new mobile popup standards in effect, it’s important to optimize your popups on mobile devices. In this article, we’ll discuss the best practices for mobile popups, and explain how you can make sure yours adhere to Google’s requirements!

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How to Use Online Video to Improve Your User Engagement Metrics

Almost half of all internet users watch an hour of online video every week. Video content is increasingly…

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How to Use Popup Maker to Minimize Cart Abandonment

Few things are as frustrating as losing a sale at the very last moment. When a user…

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How to Optimize and Refine Your Conversion Funnel Using Popup Analytics

How to Optimize and Refine Your Conversion Funnel Using Popup Analytics

Using popups to drive your conversion funnel can be instrumental in generating leads and inspiring visitors to…

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How Popups Can Boost the Impact of Your Conversion Funnel by ‘Selling the Trial’

Using a conversion funnel can be tricky, even if you understand the overall concept. The only way…

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An Introduction to Conversion Funnels (And How They Help Bolster Sales)

Regardless of your site’s niche, chances are you’ve heard of conversion funnels. However, if you’re new to…

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How to Effectively Trigger and Control Your Popups

As an online marketer, one of your best indicators of success is how well you manage to…

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