Popup Maker Blog
Dive into the Popup Maker Blog for cutting-edge insights on using our WordPress Popup Plugin to enhance UX design, conversions, and email marketing effectiveness.
Introducing Popup Maker Pro: Popup Revenue Attribution for WordPress
Finally, see exactly how much revenue your popups generate I'll be honest with you – it's been too long since you've seen a major Popup Maker update. We've been working on something that required consolidating our entire approach to premium features. The Problem We're Solving For years, popup tools have been stuck measuring the wrong…
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Conversion OptimizationThe Death of Guesswork: How Revenue Attribution Changes Everything
How much revenue did your last popup campaign generate? Not conversions. Not clicks. Actual dollars. If you paused for a moment, you're not alone. Most business owners can't answer this question with confidence. They know their popups capture emails, drive clicks, and generate leads—but the connection between those activities and real business results remains frustratingly…
AnnouncementsIntroducing Popup Maker Pro: Popup Revenue Attribution for WordPress
Finally, see exactly how much revenue your popups generate I'll be honest with you – it's been too long since you've seen a major Popup Maker update. We've been working on something that required consolidating our entire approach to premium features. The Problem We're Solving For years, popup tools have been stuck measuring the wrong…
Conversion OptimizationFrom Bounce to Buy: How Exit-Intent Popups Reduce Abandoned Carts
Cart abandonment can be a major problem for your e-commerce website. One second, someone is shopping; the next, they're gone, leaving a full cart behind. To counter this, you need to know how exit-intent popups can reduce abandoned carts. We see it’s common for shoppers to add items to the cart, then hesitate and leave…
- Content Marketing
Standing Out in an AI World: A Practical Playbook for Marketers
It’s no secret that the web is undergoing some major shifts. Standing out in an AI world might feel like going head-to-head with robots (literally). From Google’s new “AI Mode” to agentic large language models (LLMs), the nature of web search and discovery is changing rapidly. Not only has AI adoption outpaced early mobile phone…
- Conversion Optimization
Exit Intent Popups: 5 Strategies to Convert Leaving Visitors
How Exit Intent Popups Prevent Visitor Loss If you're here, chances are you've felt the frustration of seeing a visitor ready to leave your site without engaging at all. They've explored a few pages, maybe even tossed some items into their cart, and now they’re about to click away. That’s where an exit intent popup…
Conversion Optimization10 Proven Ways To Boost Your Black Friday Sales
Black Friday is just around the corner—and it's prime time to transform your WooCommerce store into a sales powerhouse. Why is Black Friday such a big deal for online businesses? Simple: urgency sells. This shopping event creates a perfect storm of FOMO (fear of missing out) and incredible deals that turn browsing customers into buying…
- Conversion Optimization
Announcing Support for Fluent Forms and WS Form
Popup Maker now has built-in support for Fluent Forms and WS Form. This post gives you the use cases and benefits of having native integration for the most popular form plugins, such as Fluent Forms and WS Form. What Does Built-in Support for Fluent Forms and WS Form Mean Anyway? Native integration is technical jargon…
- Conversion Optimization
What Is a Cookie?
This post tells you what is a cookie, how Popup Maker uses cookies, and gives you some best practices for making cookies more secure. A Typical Scenario Let's start with a typical scenario to help answer what is a cookie. You go to a website and sign up for a newsletter. You're happy. Then, a…
- Announcements
Upcoming PHP & WP Requirement Changes
Popup Maker has long held our minimum requirements as low as we could. But as WordPress as a whole has began adoption of newer technologies & we must adapt and keep up. As such we have parsed our optin usage tracking and found that of users on the latest 2-3 versions of our plugin, a…
Email MarketingHow To Use Webinars To Grow Your Email List
Let's face it: growing an email list is a grind. You've tried every trick in the book, but your list is still crawling along at a snail's pace. It's time to shake things up and leave your competitors in the dust. Enter webinars – the secret weapon that's transforming email lists from meh to massive.…
- Email Marketing
6 Email List Building Mistakes Beginners Make
The power of a large email list can't be overstated. It's your direct line to thousands of engaged, interested people who are eager to hear from you. Imagine launching a new product. With just one email, you can drive a flood of targeted visitors to your landing page - people who are primed and ready…
- Email Marketing
How To Use Content Upgrades To Grow Your Email List
Content Upgrades: The secret weapon smart marketers use to supercharge their email lists. These aren't just any freebies. Content Upgrades are laser-targeted bonus content offered at the end of your blog posts. Think checklists, PDF versions, or templates that perfectly complement what your reader just consumed. Why are marketers obsessed with Content Upgrades? Simple: they…
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Conversion Optimization
6 Email List Building Mistakes Beginners Make
Email Marketing
Introducing Our New Pricing Plans!
Announcements
A Beginner’s Guide to Popup Maker’s ‘Popup Editor’
Content Marketing
