Conversion Optimization

What is Conversion Optimization?

Conversion Optimization, also known as Conversion Rate Optimization or CRO, it is the art & science of continually testing & making improvements to your conversion funnels with the intent of converting more visitors  into customers.

Why bother with Conversion Rate Optimization?

Every site that is built to generate leads or revenue can benefit from even small increases in conversion rates. Each little improvement compounds over time to make lasting & proven gains. This process means you generate more revenue without adding additional acquisition costs.

Articles about Conversion Optimization

14 Best Practices for Creating Effective Pricing Pages

Designing your pricing page for your SAAS or ecommerce site? Review these best practices to ensure your pricing page is optimized for conversions!

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How To Use Post-Purchase Surveys Effectively

Have you ever wanted to learn where your customers come from, who they are, or how they’re using your products? This is where post-purchase surveys come in!

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7 Quick Ways To Stop Cart Abandonment

Almost 69% of customers abandon your checkout page before making a purchase! Learn some quick ways to stop that from happening.

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How to Write Impactful Popup Copy That Gets High Conversions

The average popup converts 3% of site visitors but the top popups have a conversion rate of over 9%! Let’s look at how to write better copy.

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Important Content Creation Tips to Boost Your Website Conversions

Creating a strong value proposition for website visitors can be difficult. Most landing pages convert around 2.35% Learn how to beat the average!

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A photograph of a person sitting down, holding a red paper with a sad face drawn on it in front of their actual face.

Why You Shouldn’t Be Afraid of Fear Of Missing Out (FOMO) Marketing

One of the most important parts of marketing is being able to convince leads to take the plunge and become customers. To get around this reluctance to strike now, you can play on your audience’s Fear Of Missing Out (FOMO).

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4 Best Practices for Using Popups Effectively on Your WordPress Website

Popups have something of a bad reputation. How can you utilize them successfully without annoying your visitors? Learn ways to effectively use popups!

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A photograph of five darts attached to a dartboard.

How to Use Targeted Popups to Boost Your Call To Action

Using urgency and scarcity to sell products is a time-honored tactic. This post will look at how Popup Maker can help create time-limited, targeted popups!

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A stack of dictionaries for different languages

How to Add Languages in WordPress (Guide & Tutorial)

Want to offer your WordPress site in multiple languages? Learn how to use a WordPress add language plugin to create a multilingual site in no time.

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Looking To Optimize Your Conversion Funnel? Start With Lead Nurturing

A conversion funnel is at the core of virtually every sales-focused marketing strategy. But without a strong…

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