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Conversion Optimization, Email Marketing & User Experience Tips

Conversion Optimization

What is Conversion Optimization?

Conversion Optimization, also known as Conversion Rate Optimization or CRO, it is the art & science of continually testing & making improvements to your conversion funnels with the intent of converting more visitors  into customers.

Why bother with Conversion Rate Optimization?

Every site that is built to generate leads or revenue can benefit from even small increases in conversion rates. Each little improvement compounds over time to make lasting & proven gains. This process means you generate more revenue without adding additional acquisition costs.

Articles about Conversion Optimization

A photograph of a person sitting down, holding a red paper with a sad face drawn on it in front of their actual face.

Why You Shouldn’t Be Afraid of Fear Of Missing Out (FOMO) Marketing

One of the most important parts of marketing is being able to convince leads to take the plunge and become customers. To get around this reluctance to strike now, you can play on your audience’s Fear Of Missing Out (FOMO).

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A smiley face drawn on a balloon.

4 Best Practices for Using Popups Effectively on Your WordPress Website

Popups have something of a bad reputation. How can you utilize them successfully without annoying your visitors? Learn ways to effectively use popups!

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A photograph of five darts attached to a dartboard.

How to Use Targeted Popups to Boost Your Call To Action

Using urgency and scarcity to sell products is a time-honored tactic. This post will look at how Popup Maker can help create time-limited, targeted popups!

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A stack of dictionaries for different languages

How to Add Languages in WordPress (Guide & Tutorial)

Want to offer your WordPress site in multiple languages? Learn how to use a WordPress add language plugin to create a multilingual site in no time.

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Looking To Optimize Your Conversion Funnel? Start With Lead Nurturing

A conversion funnel is at the core of virtually every sales-focused marketing strategy. But without a strong…

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A popup castle on a mobile device.

How to Optimize Your Popups on Mobile Sites (3 Key Tips)

With Google’s new mobile popup standards in effect, it’s important to optimize your popups on mobile devices. In this article, we’ll discuss the best practices for mobile popups, and explain how you can make sure yours adhere to Google’s requirements!

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Brand Awareness

How to Use Promo Codes to Boost Brand Visibility

Use your promo codes the right way, and they can be a powerful vehicle to boost brand visibility, helping you generate more leads and sales in the process.

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Panic button

Don’t Panic! Here’s How to Fix Your Broken Sales Funnel

A sloppy or unoptimized sales funnel could cost you customers and revenue. Basic conversion rate optimization and analysis can make a huge difference.

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Conversion optimization

WordPress SEO Mistakes That Can Wreck Your Conversion Rates

Building a website — even with a content management system like WordPress — can still involve a…

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A man filming a video.

How to Use Online Video to Improve Your User Engagement Metrics

Almost half of all internet users watch an hour of online video every week. Video content is increasingly…

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