Conversion Optimization

What is Conversion Optimization?

Conversion Optimization, also known as Conversion Rate Optimization or CRO, it is the art & science of continually testing & making improvements to your conversion funnels with the intent of converting more visitors  into customers.

Why bother with Conversion Rate Optimization?

Every site that is built to generate leads or revenue can benefit from even small increases in conversion rates. Each little improvement compounds over time to make lasting & proven gains. This process means you generate more revenue without adding additional acquisition costs.

Articles about Conversion Optimization

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7 Ways to Get People Excited About Your Customer Loyalty Program on Your WordPress Site

Want to get more loyal customers? Check out these effective tips to promote your customer loyalty program for WordPress websites. Examples are included.

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Black Friday for Ecommerce: 12 Ideas and Tips to Boost Your Holiday Sales in 2021

You need to fully prepare your site for overloads and demanding customers. Check out our recommendations on online conversions for the holidays and beyond.

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How to Create a Beautiful and Highly Converting Website With WordPress.Com and Popup Maker

Learn how to create a high-converting, professionally designed website with the WordPress.com Business plan and Popup Maker.

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Create Irresistible Content by Combining Design and Copy for Breakthrough Results

If you’re after impressive website conversions, you need to combine design and copy. Here’s everything you need to keep in mind when combining visuals and words.

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Olivetti Lettera 35, typewriter machine - featured image for How to Hit it Big with Stunning Copy and Watch Your Conversions Take Off: 10 Essential Steps

How to Hit it Big with Stunning Copy and Watch Your Conversions Take Off: 10 Essential Steps

Creating such awesome content takes some effort, though. In this article, we’re gonna walk you through 10 essential steps to optimize written content for conversions.

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5 Aha Moment Ways That Can Help Boost Your Mobile Conversions

Americans spent 8% more time on their mobile than watching live TV. Ranking in mobile conversions should be a breeze, right? Discover five of the most effective tactics.

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Afraid Of Losing Visitors on Your Website? Here Are the 8 Secrets To Writing Amazing Exit Popups

An exit popup is a way to alert visitors when they are about to leave something unfinished. The top 10% of popups have a 28% conversion rate. Here’s how to write exit popups.

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5 Practical Tips for UX Writing and Critical Mistakes You Should Avoid

Learn the practicalities of UX writing and how you can avoid the pitfalls commonly associated with writing user experience-centric content in 2021.

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What Is Marketing Automation and What To Look For in an Automation Tool To Boost Your Sales

We’ve seen more and more organizations use marketing automation tools for increasing their sales. Marketing automation can help you to focus on essential activities.

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7 Conversion Tactics To Boost Your Ecommerce Store Sales

Every ecommerce store’s ultimate goal is boosting sales. Explore 7 conversion optimization tactics that sites can use to transform their stores into successful ones.

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