Conversion Optimization, Email Marketing & User Experience Tips

Conversion Optimization

What is Conversion Optimization?

Conversion Optimization, also known as Conversion Rate Optimization or CRO, it is the art & science of continually testing & making improvements to your conversion funnels with the intent of converting more visitors  into customers.

Why bother with Conversion Rate Optimization?

Every site that is built to generate leads or revenue can benefit from even small increases in conversion rates. Each little improvement compounds over time to make lasting & proven gains. This process means you generate more revenue without adding additional acquisition costs.

Articles about Conversion Optimization

5 Key Ways to Level Up Your Call To Action

It goes without saying that business is largely about generating leads and sales. In fact, they’re crucial…

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An exit sign with an arrow.

4 Best Practices for Creating Exit Intent Popups

It’s crucial that you do all you can to keep website visitors from navigating away. Unfortunately, not…

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Email List Building Mistakes Beginners Make

6 Email List Building Mistakes Beginners Make

The bigger your email list, the better. It allows you to send highly targeted visitors to your…

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A hand holding a magnifying glass to colorful figures

How Niche Customer Targeting Can Boost Your Income

While speaking to all of your site’s visitors at once does have its benefits, targeting a smaller…

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A desktop computer with a website open on screen

5 Key Extensions to Help Supercharge Your Popups

As a way to seamlessly integrate popups into your website, the Popup Maker plugin has a lot to offer. While there’s plenty of flexibility built into the core plugin, there are also many extensions you can use to supercharge your popups.

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Website analytics on a Mac laptop

How Analytics Can Help You Improve Your Site and Increase Conversions

Regardless of your overall goals, it’s crucial to keep track of your site’s performance. Without doing so,…

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