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Conversion Optimization

What is Conversion Optimization?

Conversion Optimization, also known as Conversion Rate Optimization or CRO, it is the art & science of continually testing & making improvements to your conversion funnels with the intent of converting more visitors  into customers.

Why bother with Conversion Rate Optimization?

Every site that is built to generate leads or revenue can benefit from even small increases in conversion rates. Each little improvement compounds over time to make lasting & proven gains. This process means you generate more revenue without adding additional acquisition costs.

Blog
  • 7 Quick Ways To Stop Cart Abandonment
    Conversion Optimization

    7 Quick Ways To Stop Cart Abandonment

    Almost 69% of customers abandon your checkout page before making a purchase! Learn some quick ways to stop that from happening.

    8min read
  • How to Write Impactful Popup Copy That Gets High Conversions
    Conversion Optimization

    How to Write Impactful Popup Copy That Gets High Conversions

    The average popup converts 3% of site visitors but the top popups have a conversion rate of over 9%! Let's look at how to write better copy.

    8min read
  • Important Content Creation Tips to Boost Your Website Conversions
    Conversion Optimization

    Important Content Creation Tips to Boost Your Website Conversions

    Creating a strong value proposition for website visitors can be difficult. Most landing pages convert around 2.35% Learn how to beat the average!

    8min read
  • Why You Shouldn’t Be Afraid of Fear Of Missing Out (FOMO) Marketing
    Conversion Optimization

    Why You Shouldn’t Be Afraid of Fear Of Missing Out (FOMO) Marketing

    One of the most important parts of marketing is being able to convince leads to take the plunge and become customers. To get around this reluctance to strike now, you can play on your audience's Fear Of Missing Out (FOMO).

    7min read
  • 4 Best Practices for Using Popups Effectively on Your WordPress Website
    Conversion Optimization

    4 Best Practices for Using Popups Effectively on Your WordPress Website

    Popups have something of a bad reputation. How can you utilize them successfully without annoying your visitors? Learn ways to effectively use popups!

    7min read
  • How to Use Targeted Popups to Boost Your Call To Action
    Conversion Optimization

    How to Use Targeted Popups to Boost Your Call To Action

    Using urgency and scarcity to sell products is a time-honored tactic. This post will look at how Popup Maker can help create time-limited, targeted popups!

    6min read
  • How to Add Languages in WordPress (Guide & Tutorial)
    Conversion Optimization

    How to Add Languages in WordPress (Guide & Tutorial)

    Want to offer your WordPress site in multiple languages? Learn how to use a WordPress add language plugin to create a multilingual site in no time.

    8min read
  • Looking To Optimize Your Conversion Funnel? Start With Lead Nurturing
    Conversion Optimization

    Looking To Optimize Your Conversion Funnel? Start With Lead Nurturing

    A conversion funnel is at the core of virtually every sales-focused marketing strategy. But without a strong foundation, a conversion funnel is ultimately useless. Your sales leads ARE that foundation. That’s why, when it comes to optimizing your conversion funnel, your leads are where you should start.   As you doubtless already know, a conversion…

    6min read
  • How to Optimize Your Popups on Mobile Sites (3 Key Tips)
    Conversion Optimization

    How to Optimize Your Popups on Mobile Sites (3 Key Tips)

    With Google's new mobile popup standards in effect, it's important to optimize your popups on mobile devices. In this article, we'll discuss the best practices for mobile popups, and explain how you can make sure yours adhere to Google's requirements!

    6min read
  • How to Use Promo Codes to Boost Brand Visibility
    Conversion Optimization

    How to Use Promo Codes to Boost Brand Visibility

    Use your promo codes the right way, and they can be a powerful vehicle to boost brand visibility, helping you generate more leads and sales in the process.

    4min read
  • Don’t Panic! Here’s How to Fix Your Broken Sales Funnel
    Conversion Optimization

    Don’t Panic! Here’s How to Fix Your Broken Sales Funnel

    A sloppy or unoptimized sales funnel could cost you customers and revenue. Basic conversion rate optimization and analysis can make a huge difference.

    6min read
  • WordPress SEO Mistakes That Can Wreck Your Conversion Rates
    Conversion Optimization

    WordPress SEO Mistakes That Can Wreck Your Conversion Rates

    Building a website — even with a content management system like WordPress — can still involve a lot of work. This is especially true if you have plans on monetizing your website’s traffic. After optimizing your website’s appearance and the backbreaking work of developing content, you need to invest in traffic-building strategies. SEO or Search…

    6min read