Conversion Optimization
What is Conversion Optimization?
Conversion Optimization, also known as Conversion Rate Optimization or CRO, it is the art & science of continually testing & making improvements to your conversion funnels with the intent of converting more visitors into customers.
Why bother with Conversion Rate Optimization?
Every site that is built to generate leads or revenue can benefit from even small increases in conversion rates. Each little improvement compounds over time to make lasting & proven gains. This process means you generate more revenue without adding additional acquisition costs.
Conversion OptimizationHow to Use Online Video to Improve Your User Engagement Metrics
Almost half of all internet users watch an hour of online video every week. Video content is increasingly important, and is becoming harder to ignore if you’re looking to engage your users. However, because of the time it takes to produce a quality video, you need to ensure that the results live up to their…
Conversion OptimizationHow to Use Popup Maker to Minimize Cart Abandonment
Few things are as frustrating as losing a sale at the very last moment. When a user leaves your site before completing their purchase, it’s known as ‘cart abandonment’. It might seem impossible to combat this behavior, but when a customer changes their mind, a popup can be just the thing to change it back.…
Conversion OptimizationHow to Optimize and Refine Your Conversion Funnel Using Popup Analytics
Using popups to drive your conversion funnel can be instrumental in generating leads and inspiring visitors to become customers. However, it can be difficult to assess just how well your popups are performing. This is why analytics play such a crucial role in optimizing your conversion funnel, and every stage of the sales process. A…
Conversion OptimizationHow Popups Can Boost the Impact of Your Conversion Funnel by ‘Selling the Trial’
Using a conversion funnel can be tricky, even if you understand the overall concept. The only way to know for sure what works and what doesn’t is to analyze your results. Unfortunately, you can only do this after you’ve enacted a strategy. One of the best strategies for testing your funnel is to use a…
Conversion OptimizationAn Introduction to Conversion Funnels (And How They Help Bolster Sales)
Regardless of your site's niche, chances are you’ve heard of conversion funnels. However, if you're new to running an online business, you may be confused about what they are and how they impact your site’s success. If this is you, you're missing out on potential conversions and income. If you use a Call To Action…
Conversion OptimizationHow to Effectively Trigger and Control Your Popups
As an online marketer, one of your best indicators of success is how well you manage to convert your readers. If you find you're not meeting this goal, you may want to take a look at the methods you are using, such as your Call To Action (CTA). If your this isn't optimized, or is…
Conversion Optimization5 Key Ways to Level Up Your Call To Action
It goes without saying that business is largely about generating leads and sales. In fact, they're crucial for your success. Given this, using a Call To Action (CTA) at relevant points in your marketing is likely a key part of your strategy. However, if yours isn't optimized, you may be leaving a lot of money on…
Conversion Optimization4 Best Practices for Creating Exit Intent Popups
It's crucial that you do all you can to keep website visitors from navigating away. Unfortunately, not everyone will remain on your site, and (of course) it’s impossible to prevent them from leaving. Fortunately, ‘exit intent’ popups can provide a way to interact with visitors right before they leave. As such, you have one last…
Conversion OptimizationHow Niche Customer Targeting Can Boost Your Income
While speaking to all of your site’s visitors at once does have its benefits, targeting a smaller number of them can improve your marketing efforts in many ways. Unfortunately, few website owners know how to begin targeting their customer base, and this can lead to lost sales. ‘Niche customer targeting’ is a technique to help…
Conversion Optimization5 Key Extensions to Help Supercharge Your Popups
As a way to seamlessly integrate popups into your website, the Popup Maker plugin has a lot to offer. While there’s plenty of flexibility built into the core plugin, there are also many extensions you can use to supercharge your popups.
Conversion OptimizationHow Analytics Can Help You Improve Your Site and Increase Conversions
Regardless of your overall goals, it’s crucial to keep track of your site’s performance. Without doing so, you may be failing to engage your visitors and lose out on sales as a result. This is where analytics come in. By tracking site data – including visitor demographics, behaviors, and interactions – you can easily gain…
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by Ahoy