Easy Digital Downloads powers 50,000+ digital stores—from WordPress plugin developers managing license renewals to course creators building membership communities. For 13 years, EDD has been the WordPress-native choice for selling software, ebooks, courses, templates, and digital downloads of every kind.
Easy Digital Downloads popups connect directly to your store data—cart contents, purchase history, license status, and subscription renewals. Recover abandoned carts, trigger upgrade offers, and automate upsells. Target the right customer at the right moment, automatically.
Imagine this scenario: A customer purchased your plugin’s Personal license last year. They return to your site and browse the Pro features page. A popup appears offering an upgrade credit—pay just the difference to unlock unlimited sites. One click applies their existing purchase as credit and opens checkout.
Or this one: A customer owns your form plugin and returns to browse your site. When they visit your new PDF add-on page, a popup offers 25% off—a loyalty discount for existing customers. One click adds it to cart with the discount applied. No coupon codes, no manual segments.
That’s purchase-aware targeting. Pro+ CTAs generate copyable links you can use in popups, pages, menus, emails—anywhere you can add a link.
Easy Digital Downloads popups can do more than display messages—they drive revenue directly from button clicks. Add downloads to cart, apply discounts, and track every conversion.
Easy Digital Downloads popups can fire the moment customers add downloads to their cart—perfect for cross-sells and bundle offers.
Easy Digital Downloads popups include built-in revenue attribution—track exactly which popups drive sales with honest metrics.
How It Works: Popup Maker uses an “added value” attribution model. Only the incremental revenue generated by the popup is attributed—not the full cart value. If a customer has $100 in their cart and your popup upsells a $50 addon, only $50 is attributed to the popup.
What Gets Tracked:
- Cart Items — Revenue from downloads added via popup CTAs
- Checkouts — Revenue from checkouts initiated via popup CTAs
- Discounts — Revenue from orders using popup-applied discounts
Storage Reliability: Multi-layer attribution storage ensures data isn’t lost even if cookies clear or sessions expire. View your revenue data in Popup Maker → Analytics.
Integration Benefits
Easy Digital Downloads popups give you capabilities no other popup plugin offers for EDD stores.
Deep EDD Integration
Every condition uses real Easy Digital Downloads data—cart contents, license status, subscription renewals. No approximations or workarounds. Your popups respond to actual store state, the same data EDD uses for automatic updates and subscription billing.
Reduce Churn, Increase Renewals
For plugin developers and subscription sellers, timing is everything. License expiration and subscription renewal targeting let you reach customers at the exact moment they’re deciding whether to renew—before they start shopping alternatives.
Honest Revenue Attribution
Know exactly which popups make money. The “added value” model attributes only incremental revenue—no inflated numbers from popups that appeared before existing cart items. See real ROI, not vanity metrics.
Extension Support
Works with the EDD extensions your business depends on: Software Licensing, Recurring Payments, Reviews, Wallet, and Stripe. Each extension adds specialized conditions for its features.
Current Limitations
Logged-In Requirements: Customer purchase history, lifetime spending, and license conditions require logged-in users to identify customer records.
Extension Dependencies: Software Licensing, Recurring, Reviews, Wallet, and Stripe conditions require those EDD extensions to be installed and active.
Variable Pricing: CTA Add to Cart supports selecting specific price options for variable priced downloads.