Popup Maker Blog

Dive into the Popup Maker Blog for cutting-edge insights on using our WordPress Popup Plugin to enhance UX design, conversions, and email marketing effectiveness.

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Recent Posts

Conversion Optimization
Don’t Panic! Here’s How to Fix Your Broken Sales Funnel
A sloppy or unoptimized sales funnel could cost you customers and revenue. Basic conversion rate optimization and analysis can make a huge difference.
Gary Stevens
Email Marketing
What Does Email Marketing Have to Do with Brand Awareness?
Marketing is a tactic that has existed for many years as a way to bring exposure to companies, promote products or services, and build a relationship with clients and prospective clients. Advertisements in newspapers, flyers, magazines, television commercials, roadside billboards, door-to-door sales, and radio ads are all different forms of marketing that have had some…
Antone Henry
Conversion Optimization
WordPress SEO Mistakes That Can Wreck Your Conversion Rates
Building a website — even with a content management system like WordPress — can still involve a lot of work. This is especially true if you have plans on monetizing your website’s traffic. After optimizing your website’s appearance and the backbreaking work of developing content, you need to invest in traffic-building strategies. SEO or Search…
Marc Sullivan
Conversion Optimization
How to Use Online Video to Improve Your User Engagement Metrics
Almost half of all internet users watch an hour of online video every week. Video content is increasingly important, and is becoming harder to ignore if you’re looking to engage your users. However, because of the time it takes to produce a quality video, you need to ensure that the results live up to their…
John Hughes
Conversion Optimization
How to Use Popup Maker to Minimize Cart Abandonment
Few things are as frustrating as losing a sale at the very last moment. When a user leaves your site before completing their purchase, it’s known as ‘cart abandonment’. It might seem impossible to combat this behavior, but when a customer changes their mind, a popup can be just the thing to change it back.…
John Hughes
Email Marketing
How To Use Webinars To Grow Your Email List
Growing an email list is hard. It takes a ton of time and effort. It gets harder if you are only doing what everyone else is doing. If you really want to grow your email list, you need to start offering something that most (or none) of your competitors are. One such thing is webinars.…
Mohit Gangrade
Email Marketing
10 Elements of a Successful Email Sign Up Form
Generating new leads is an ongoing struggle for many marketers. Sixty-three percent of marketers say identifying new leads is their biggest challenge, according to research presented by MarketingCharts. Marketers have to deploy a variety of lead generation tactics, one of which should be an email sign up form. Asking customers for their email address provides…
Andrea Robbins
Conversion Optimization
How to Optimize and Refine Your Conversion Funnel Using Popup Analytics
Using popups to drive your conversion funnel can be instrumental in generating leads and inspiring visitors to become customers. However, it can be difficult to assess just how well your popups are performing. This is why analytics play such a crucial role in optimizing your conversion funnel, and every stage of the sales process. A…
John Hughes
Conversion Optimization
How Popups Can Boost the Impact of Your Conversion Funnel by ‘Selling the Trial’
Using a conversion funnel can be tricky, even if you understand the overall concept. The only way to know for sure what works and what doesn’t is to analyze your results. Unfortunately, you can only do this after you’ve enacted a strategy. One of the best strategies for testing your funnel is to use a…
John Hughes
Conversion Optimization
An Introduction to Conversion Funnels (And How They Help Bolster Sales)
Regardless of your site's niche, chances are you’ve heard of conversion funnels. However, if you're new to running an online business, you may be confused about what they are and how they impact your site’s success. If this is you, you're missing out on potential conversions and income. If you use a Call To Action…
John Hughes
Email Marketing
How To Use Content Upgrades To Grow Your Email List
Content Upgrades is a fancy term Content Marketers use to describe “Bonus Content.” A content upgrade is simply additional content you offer at the end of your blog posts. This additional content can be anything from a bonus Checklist, a PDF version of the post or a template related to the content. To download or…
Mohit Gangrade
Conversion Optimization
How to Effectively Trigger and Control Your Popups
As an online marketer, one of your best indicators of success is how well you manage to convert your readers. If you find you're not meeting this goal, you may want to take a look at the methods you are using, such as your Call To Action (CTA). If your this isn't optimized, or is…
John Hughes