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Popup Maker Blog

Dive into the Popup Maker Blog for cutting-edge insights on using our WordPress Popup Plugin to enhance UX design, conversions, and email marketing effectiveness.

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Recent Posts

  • How Does Email Marketing Work?
    Email Marketing

    How Does Email Marketing Work?

    When you first hear about email marketing, you may probably have a lot of different questions. Let's take a look at how to create quality email marketing campaigns.

    6min read
  • Why You Shouldn’t Be Afraid of Fear Of Missing Out (FOMO) Marketing
    Conversion Optimization

    Why You Shouldn’t Be Afraid of Fear Of Missing Out (FOMO) Marketing

    One of the most important parts of marketing is being able to convince leads to take the plunge and become customers. To get around this reluctance to strike now, you can play on your audience's Fear Of Missing Out (FOMO).

    7min read
  • 4 Best Practices for Using Popups Effectively on Your WordPress Website
    Conversion Optimization

    4 Best Practices for Using Popups Effectively on Your WordPress Website

    Popups have something of a bad reputation. How can you utilize them successfully without annoying your visitors? Learn ways to effectively use popups!

    7min read
  • How to Use Targeted Popups to Boost Your Call To Action
    Conversion Optimization

    How to Use Targeted Popups to Boost Your Call To Action

    Using urgency and scarcity to sell products is a time-honored tactic. This post will look at how Popup Maker can help create time-limited, targeted popups!

    6min read
  • How to Add Languages in WordPress (Guide & Tutorial)
    Conversion Optimization

    How to Add Languages in WordPress (Guide & Tutorial)

    Want to offer your WordPress site in multiple languages? Learn how to use a WordPress add language plugin to create a multilingual site in no time.

    8min read
  • How to Use Email Marketing Benchmark Data to Improve Email Performance
    Email Marketing

    How to Use Email Marketing Benchmark Data to Improve Email Performance

    With billions of users and an ROI that is unparalleled, email is one of the most effective digital marketing tools that brands can use. While email marketing should be a go-to strategy for all brands, its potency still depends on how you actually leverage the channel for your brand. Are you sure about your brand’s…

    5min read
  • Looking To Optimize Your Conversion Funnel? Start With Lead Nurturing
    Conversion Optimization

    Looking To Optimize Your Conversion Funnel? Start With Lead Nurturing

    A conversion funnel is at the core of virtually every sales-focused marketing strategy. But without a strong foundation, a conversion funnel is ultimately useless. Your sales leads ARE that foundation. That’s why, when it comes to optimizing your conversion funnel, your leads are where you should start.   As you doubtless already know, a conversion…

    6min read
  • How to Optimize Your Popups on Mobile Sites (3 Key Tips)
    Conversion Optimization

    How to Optimize Your Popups on Mobile Sites (3 Key Tips)

    With Google's new mobile popup standards in effect, it's important to optimize your popups on mobile devices. In this article, we'll discuss the best practices for mobile popups, and explain how you can make sure yours adhere to Google's requirements!

    6min read
  • How to Use Promo Codes to Boost Brand Visibility
    Conversion Optimization

    How to Use Promo Codes to Boost Brand Visibility

    Use your promo codes the right way, and they can be a powerful vehicle to boost brand visibility, helping you generate more leads and sales in the process.

    4min read
  • Don’t Panic! Here’s How to Fix Your Broken Sales Funnel
    Conversion Optimization

    Don’t Panic! Here’s How to Fix Your Broken Sales Funnel

    A sloppy or unoptimized sales funnel could cost you customers and revenue. Basic conversion rate optimization and analysis can make a huge difference.

    6min read
  • What Does Email Marketing Have to Do with Brand Awareness?
    Email Marketing

    What Does Email Marketing Have to Do with Brand Awareness?

    Marketing is a tactic that has existed for many years as a way to bring exposure to companies, promote products or services, and build a relationship with clients and prospective clients. Advertisements in newspapers, flyers, magazines, television commercials, roadside billboards, door-to-door sales, and radio ads are all different forms of marketing that have had some…

    5min read
  • WordPress SEO Mistakes That Can Wreck Your Conversion Rates
    Conversion Optimization

    WordPress SEO Mistakes That Can Wreck Your Conversion Rates

    Building a website — even with a content management system like WordPress — can still involve a lot of work. This is especially true if you have plans on monetizing your website’s traffic. After optimizing your website’s appearance and the backbreaking work of developing content, you need to invest in traffic-building strategies. SEO or Search…

    6min read