Popup Maker Blog

Dive into the Popup Maker Blog for cutting-edge insights on using our WordPress Popup Plugin to enhance UX design, conversions, and email marketing effectiveness.

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Recent Posts

  • 5 Key Ways to Level Up Your Call To Action
    Conversion Optimization

    5 Key Ways to Level Up Your Call To Action

    It goes without saying that business is largely about generating leads and sales. In fact, they're crucial for your success. Given this, using a Call To Action (CTA) at relevant points in your marketing is likely a key part of your strategy. However, if yours isn't optimized, you may be leaving a lot of money on…

  • A Beginner’s Guide to Popup Maker’s ‘Popup Editor’
    Content Marketing

    A Beginner’s Guide to Popup Maker’s ‘Popup Editor’

    The Popup Editor is where you’ll spend most of your time within Popup Maker. As such, it’s important to know the ins and outs of using it. However, because it’s so powerful, the various customization options and screens can seem daunting. In actuality, the Popup Editor is quite easy to use. Its intuitive design and…

  • How To Make Money With Your Email List
    Email Marketing

    How To Make Money With Your Email List

    If you run an online business or a blog, you have probably come across the advice “money is in the list” more than a thousand times. And as a result, I am sure you have already built an email list. Building an email list is simple and there’s a ton of information out there on…

  • 4 Best Practices for Creating Exit Intent Popups
    Conversion Optimization

    4 Best Practices for Creating Exit Intent Popups

    It's crucial that you do all you can to keep website visitors from navigating away. Unfortunately, not everyone will remain on your site, and (of course) it’s impossible to prevent them from leaving. Fortunately, ‘exit intent’ popups can provide a way to interact with visitors right before they leave. As such, you have one last…

  • How to Protect Both Your Site and Your Customers Using Popup Maker
    UX Design

    How to Protect Both Your Site and Your Customers Using Popup Maker

    Depending on your niche, protecting your site from unauthorized use and legal liability is an obvious part of your job as website owner. Unfortunately, it's tough to know where to begin – especially when the wrong decision could impact your business negatively. Fortunately, you can protect both your site and its visitors using popups. Prominently…

  • How Niche Customer Targeting Can Boost Your Income
    Conversion Optimization

    How Niche Customer Targeting Can Boost Your Income

    While speaking to all of your site’s visitors at once does have its benefits, targeting a smaller number of them can improve your marketing efforts in many ways. Unfortunately, few website owners know how to begin targeting their customer base, and this can lead to lost sales. ‘Niche customer targeting’ is a technique to help…

  • 3 Ways Popups Can Enhance Your Users’ Experience
    UX Design

    3 Ways Popups Can Enhance Your Users’ Experience

    One of the most important aspects of your website – User Experience (UX) – is also the part that is most often neglected. The truth is, a mediocre user experience will likely lead to higher bounce rates, less conversions, and a poorly-performing website overall. Fortunately, user experience is something you can easily fix with the…

  • 5 Key Extensions to Help Supercharge Your Popups
    Conversion Optimization

    5 Key Extensions to Help Supercharge Your Popups

    As a way to seamlessly integrate popups into your website, the Popup Maker plugin has a lot to offer. While there’s plenty of flexibility built into the core plugin, there are also many extensions you can use to supercharge your popups.

  • How Analytics Can Help You Improve Your Site and Increase Conversions
    Conversion Optimization

    How Analytics Can Help You Improve Your Site and Increase Conversions

    Regardless of your overall goals, it’s crucial to keep track of your site’s performance. Without doing so, you may be failing to engage your visitors and lose out on sales as a result. This is where analytics come in. By tracking site data – including visitor demographics, behaviors, and interactions – you can easily gain…

  • 3 Smart Ways to Attract More Customers and Boost Your Online Sales
    Content Marketing

    3 Smart Ways to Attract More Customers and Boost Your Online Sales

    If you sell goods or products online, you know that attracting the right customers to your store is crucial. However, it can be difficult to know exactly what steps to take in order to achieve your goals. The simple truth is this: an online store that doesn’t do anything to attract the right customers (and…

  • How to Use Popups to Drive Visitor Engagement on Your Website (3 Easy Ways)
    UX Design

    How to Use Popups to Drive Visitor Engagement on Your Website (3 Easy Ways)

    Your website plays a vital role in your business. For a start, it can inform, entertain, and market your products or services. However, it's unlikely to succeed at any of those tasks if it fails to engage visitors and get them interested. A static, passive website does little to encourage visitors to stick around and…

  • 6 Essentials to Unleash High Conversion Popups
    Content Marketing

    6 Essentials to Unleash High Conversion Popups

    Here are six essentials that will make you a popup hero, giving you the power to turbo-charge your conversion rates to as high as 9-10%!