Popup Maker Blog
Dive into the Popup Maker Blog for cutting-edge insights on using our WordPress Popup Plugin to enhance UX design, conversions, and email marketing effectiveness.
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Conversion OptimizationHow to Use Online Video to Improve Your User Engagement Metrics
Almost half of all internet users watch an hour of online video every week. Video content is increasingly important, and is becoming harder to ignore if you’re looking to engage your users. However, because of the time it takes to produce a quality video, you need to ensure that the results live up to their…
Conversion OptimizationHow to Use Popup Maker to Minimize Cart Abandonment
Few things are as frustrating as losing a sale at the very last moment. When a user leaves your site before completing their purchase, it’s known as ‘cart abandonment’. It might seem impossible to combat this behavior, but when a customer changes their mind, a popup can be just the thing to change it back.…
Email Marketing10 Elements of a Successful Email Sign Up Form
Generating new leads is an ongoing struggle for many marketers. Sixty-three percent of marketers say identifying new leads is their biggest challenge, according to research presented by MarketingCharts. Marketers have to deploy a variety of lead generation tactics, one of which should be an email sign up form. Asking customers for their email address provides…
Conversion OptimizationHow to Optimize and Refine Your Conversion Funnel Using Popup Analytics
Using popups to drive your conversion funnel can be instrumental in generating leads and inspiring visitors to become customers. However, it can be difficult to assess just how well your popups are performing. This is why analytics play such a crucial role in optimizing your conversion funnel, and every stage of the sales process. A…
Conversion OptimizationHow Popups Can Boost the Impact of Your Conversion Funnel by ‘Selling the Trial’
Using a conversion funnel can be tricky, even if you understand the overall concept. The only way to know for sure what works and what doesn’t is to analyze your results. Unfortunately, you can only do this after you’ve enacted a strategy. One of the best strategies for testing your funnel is to use a…
Conversion OptimizationAn Introduction to Conversion Funnels (And How They Help Bolster Sales)
Regardless of your site's niche, chances are you’ve heard of conversion funnels. However, if you're new to running an online business, you may be confused about what they are and how they impact your site’s success. If this is you, you're missing out on potential conversions and income. If you use a Call To Action…
Conversion OptimizationHow to Effectively Trigger and Control Your Popups
As an online marketer, one of your best indicators of success is how well you manage to convert your readers. If you find you're not meeting this goal, you may want to take a look at the methods you are using, such as your Call To Action (CTA). If your this isn't optimized, or is…
Conversion Optimization5 Key Ways to Level Up Your Call To Action
It goes without saying that business is largely about generating leads and sales. In fact, they're crucial for your success. Given this, using a Call To Action (CTA) at relevant points in your marketing is likely a key part of your strategy. However, if yours isn't optimized, you may be leaving a lot of money on…
Content MarketingA Beginner’s Guide to Popup Maker’s ‘Popup Editor’
The Popup Editor is where you’ll spend most of your time within Popup Maker. As such, it’s important to know the ins and outs of using it. However, because it’s so powerful, the various customization options and screens can seem daunting. In actuality, the Popup Editor is quite easy to use. Its intuitive design and…
Email MarketingHow To Make Money With Your Email List
If you run an online business or a blog, you have probably come across the advice “money is in the list” more than a thousand times. And as a result, I am sure you have already built an email list. Building an email list is simple and there’s a ton of information out there on…
Conversion Optimization4 Best Practices for Creating Exit Intent Popups
It's crucial that you do all you can to keep website visitors from navigating away. Unfortunately, not everyone will remain on your site, and (of course) it’s impossible to prevent them from leaving. Fortunately, ‘exit intent’ popups can provide a way to interact with visitors right before they leave. As such, you have one last…
UX DesignHow to Protect Both Your Site and Your Customers Using Popup Maker
Depending on your niche, protecting your site from unauthorized use and legal liability is an obvious part of your job as website owner. Unfortunately, it's tough to know where to begin – especially when the wrong decision could impact your business negatively. Fortunately, you can protect both your site and its visitors using popups. Prominently…
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Conversion Optimization4 Best Practices for Using Popups Effectively on Your WordPress Website
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by Ahoy