Create the campaign in the same Etch workflow your team uses for the rest of the site, keeping design work in one familiar place.

Keep the popup’s saved content in WordPress so it remains part of the site’s content system instead of becoming an isolated visual artifact.

Review responsive layouts and interactive content in the real popup context before launch, where spacing and behavior can be judged accurately.

Adjust when the campaign opens, who sees it, and how often it returns in Popup Maker while leaving the approved Etch document intact.

Start from the Popup Maker campaign list and open Etch popups in the visual development environment with one clear action.

Use Cases:

• Direct handoff: Move from the Popup Maker list to the correct Etch document
• Permission-aware editing: Keep the action limited to administrators who can edit that popup
• Separate campaigns: Move directly into the intended campaign document

Configuration: Activate Etch and its required theme, then use Edit with Etch from the Popup Maker popup list. The current integration follows Etch’s administrator-only editing requirement.

Save the Etch-authored structure as WordPress blocks so the campaign content remains in WordPress and fits Etch’s synchronized editing workflow.

Use Cases:

• Portable content: Keep the popup document in WordPress post content
• Client editing: Let permitted content changes flow through Etch’s Gutenberg synchronization model
• Reliable handoff: Keep designers and content editors working from the same saved campaign

Configuration: Build and save the popup in Etch. No manual block export is required by Etch’s Auto Block Authoring workflow.

Keep Etch popups faithful to the semantic structure and responsive styling you approved in the editor.

Use Cases:

• Semantic popup structure: Deliver the HTML structure authored in Etch
• Content continuity: Keep the same saved block document available to WordPress and Popup Maker
• Plugin interoperability: Use compatible WordPress blocks inside the campaign

Configuration: Save the popup in Etch and configure its campaign behavior in Popup Maker.

Keep the approved Etch styling and compatible interactive blocks working when the popup opens for a visitor.

Use Cases:

• Styled block output: Keep the visual treatment associated with each compatible block
• Interactive content: Preserve buttons, forms, and other supported interactions used in the campaign
• Mixed documents: Show an Etch popup on an Etch-built page while keeping both designs intact

Configuration: Save the Etch document, then test every interactive block in the finished popup on the frontend.

Pair Etch popups with Popup Maker’s opening triggers without rebuilding those rules in the visual document.

Use Cases:

• Click campaigns: Open an Etch-designed dialog from a button or link
• Timed messages: Present the popup after the configured delay
• Extended trigger sets: Use any additional triggers enabled by your Popup Maker plan

Configuration: Configure opening triggers in the Popup Maker popup settings.

Keep targeting conditions, cookies, position, and other popup delivery settings outside the Etch block document.

Use Cases:

• Campaign reuse: Apply a stable Etch design to a different audience rule
• Frequency control: Update cookie behavior without reopening the visual document
• Operational clarity: Let designers own content while marketers own popup delivery settings

Configuration: Configure targeting, cookies, and display settings in Popup Maker. Available controls depend on your Popup Maker plan.