Popup Maker Split Tests are a Pro feature.
Below is a transcript of the how-to video.
How to Set Up a Forms Split Test Popup
Learn how to split test your forms popups. This guide uses WPForms as an example to test which form works better with your visitors.
In our example, we have 2 WPForms that we want to split test (form A and form B).
1 Go to /wp-admin > Popup Maker
2 Click “Add New Popup”
3 Name your popup (internal name)
4 Enter a “Title” that people see at the top of your popup (public title)
5 In our example, we keep our internal popup name and public popup title the
same.
6 Click in the block editor and type “/wp” to find the WPForms block
7 Click “WPForms”
8 Select your first form
9 Click below that first form to add another block below it
10 Type “/wp” to find the WPForms block
11 Click “WPForms”
12 Select your second form
We’re going to use a click open trigger to launch our popup.
13 Click “Add New Trigger”
14 We’re going to turn off the cookie for this popup.
15 Click “Add”
We already have a CTA with the CSS selector #split-test. That’s what we’ll use for our click open CSS selector.
16 Enter the CSS selector for the button or CTA that will launch your popup
17 Click “Add” to save your trigger
18 Click “Targeting”
We’re going to add a targeting rule next. That’s so that our popup loads only on the page we want it to show. These targeting steps are optional.
19 Click “Choose a condition”
20 Type “pages”
21 Click “Pages: Selected”
22 Click the “Select pages.” field
23 Click the page you want your popup to show
24 Click “Publish”
25 Click “Publish” for the second time
Now, it’s time to create our split test.
26 Click “Split Tests”
27 Click “Add Split Test”
28 Select the popup you want to test
29 Click “Continue”
30 Click “Content”
31 Click “Next — Variants”
32 Rename your variants if you want to
33 Click “Next — Document”
34 Click “Next — Review”
35 Enter an optional internal name in the “Name” field
36 Click “Create & Start Test”
Alert! Make sure you uncheck the “Start immediately after creation” checkbox. That’s because we need to connect our WPForms forms as variants to this test before starting it.
37 Uncheck “Start immediately after creation”
38 Click “Create Test”
39 Click “Edit” to go back to the popup editor
40 Click the first form to select it
41 Click “A/B” for that first WPForms block
42 Click “A”
43 Click the second form to select it
44 Click “A/B” for the second form
45 Click “B”
46 Click “Save” to save our changes
47 Click “Popup”
48 Click “Start” under “A/B Split Testing”
