This help guide covers setting up each Popup Maker Targeting Rule for LifterLMS customers. LifterLMS targeting rules are available in Pro+.
What are Customer Targeting Rules?
Think of LifterLMS Customer Targeting Rules as smart filters that show popups based on customer purchase history, lifetime value, and subscription status to deliver personalized upsells and retention offers.
Here’s an example
You can show VIP offers to high-value customers, send retention campaigns to subscribers with upcoming renewals, or recommend complementary courses to customers who purchased specific access plans.
Where do I find these Targeting Rules?
When you create or edit a Popup Maker popup, go to Popup Settings > Targeting. Click the dropdown to see all available LifterLMS customer targeting rules.
Always remember to Publish or Save your popup after you’re done editing and adding targeting rules.
Let’s cover each LifterLMS customer targeting rule you can use in Popup Maker. Here we go!
Customer Lifetime Value
Use the Customer Lifetime Value targeting rule to show popups based on how much a customer has spent with you over time.
This is perfect for rewarding high-value customers with VIP offers or encouraging low-spenders with introductory promotions.
1. Click Customer Lifetime Value from the dropdown
2. Enter More than value (optional)
Enter a number for the minimum lifetime spending. The customer’s total spending must exceed this amount to match.
3. Enter Less than value (optional)
Enter a number for the maximum lifetime spending. The customer’s total spending must be less than this amount to match.
You can use both fields together to create a range (e.g., between $250 and $1000).
Common Use Cases
- More than 500: Show VIP upsell for high-value customers
- Less than 100: Show introductory offer for low-spenders
- More than 250, less than 1000: Show mid-tier loyalty offer
Customer Has Purchased
Use the Customer Has Purchased targeting rule to show popups based on which access plans a customer has previously purchased.
This is ideal for cross-selling and upselling to customers based on their purchase history.
1. Click Customer Has Purchased from the dropdown
2. Select one or more access plans
Click Select Access Plans to select one or more access plans that the customer should have purchased.
3. Click Require all (optional)
If you select multiple access plans, check Require all to require the customer to have purchased ALL access plans. Leave it unchecked if you want the customer to have purchased ANY of the selected plans.
Common Use Cases
- Target customers who bought the “Beginner Plan” to upsell the “Advanced Plan”
- Target customers who purchased both “Course A” and “Course B” to recommend “Course C”
- Target customers who bought ANY premium plan
Customer Subscription Status
Use the Customer Subscription Status targeting rule to show popups based on a customer’s subscription status for specific access plans.
This is perfect for retention campaigns, renewal reminders, and upselling to active subscribers.
Note: When using the “Renewal upcoming” status, you must specify the number of days (1-90) until renewal to be considered “upcoming”.
1. Click Customer Subscription Status from the dropdown
2. Select one or more subscription access plans
Click Select Access Plans to select one or more subscription access plans to check.
3. Choose a subscription status
From the Status dropdown, select either:
- Active: Subscription currently active
- Renewal upcoming: Subscription renewing soon
4. Enter Renewal Days (conditional)
If you selected the “Renewal upcoming” status, enter a number between 1 and 90 to specify how many days before renewal to consider “upcoming”.
5. Click Require all (optional)
If you select multiple access plans, check Require all if you want the customer’s subscription status to match for ALL access plans. Leave it unchecked if you want to match ANY access plan.
Common Use Cases
- Status: Active: Show additional course offer to active subscribers
- Status: Renewal upcoming, Renewal days: 7: Show retention offer 7 days before renewal
- Status: Renewal upcoming, Renewal days: 30: Show early renewal incentive 30 days out
- Target customers whose subscription for both “Plan A” AND “Plan B” is active
