Overview #
The Popup Analytics plugin extension to Popup Maker adds the following popup analytics features to the popup admin area and editor:
1) Five columns of analytics data on the All Popups admin page.
2) Analytics & Stats numbers on the popup editor page.
3) Conversion Settings on the popup editor page.
3) A dedicated Analytics admin page to view URL Stats and Open Stats data for published popups
Let’s cover these features right now.
1) Five Analytics Columns on the All Popups Admin Page #
The Popup Analytics extension adds 5 new columns of data to the All Popups admin page for each popup (/wp-admin/ > Popup Maker > All Popups ).
- Opened: The number of times a popup opens in the browser.
- Average Time Open: The average amount of time a popup remains open in the browser.
- Conversions: The number of times a visitor performs a conversion action inside a popup, such as clicking a link, a button, or submitting a form.
- Average Conversion Time: The amount of time a popup stays open before a conversion happens.
- Conversion Rate: The number of popup conversions as a percentage of all the times a popup is opened.
The Average Time Open, Average Conversion Time, and Conversion Rate columns show up as ‘N/A’ (not available) until your popups start making conversions.
2) The Analytics & Stats Metrics Added to the Popup Editor #
The Popup Analytics extension adds Analytics & Stats metrics to the Popup Editor. In the Classic Editor view, the stats are next to the editor. These stats give a data summary of the views and conversions for each popup.
Using popup view and conversion counts, the Popup Analytics extension calculates and displays conversion rate data as it becomes available.
To clear the stats for an individual popup, check the Reset Data? checkbox and Update your popup to save your changes. That will delete the popup analytics data stored in the WordPress database for the specific popup you’re editing.
3) Popup Conversion Settings in the Popup Editor #
You can turn on conversions for a popup and choose what event counts as a conversion using the Conversion Settings > Convert On setting.
The following are descriptions for each option for the Convert On dropdown:
- None/Auto: Select this option when using Popup Maker with an integrated form such as Ninja Forms, GravityForms, and Contact Form 7 plugins.
- Form Submit: Count conversions from popup form submissions using any other popup form, including the Popup Maker Subscription Form shortcode.
- Button Click: Count conversions whenever a visitor clicks a button inside your popup marked up with the HTML
<button>element. - Link Click: Count conversions whenever a visitor clicks any link inside your popup marked up with the HTML
<a>element.
Note: Conversion settings can vary between popups, which provides flexibility to monitor different conversion events.
4) The Popup Analytics Admin Page #
The Popup Analytics extension adds an Analytics admin submenu. The Analytics page displays the URL and Open data for each popup set to Status: Published. When first opened, the Analytics page does not display any data.
URL Stats #
Select a published popup from the dropdown, and then click Submit. Make sure you have at least 1 published popup to see any URL stats.
The URL Stats page displays the following analytics data by column:
- URL: The URL for the post or page the popup displayed.
- Views: The number of times the popup was displayed for the URL.
- Conversions: The number of times the popup converted for that URL.
- Conversion Rate (percent): The popup conversion rate for that URL (i.e., Conversions divided by Views multiplied by 100).
Open Stats #
The Open Stats page allows a graphic view and comparison of popup conversion tracked by date. The graph includes the following popup stats:
- Opens
- Conversions
- Conversion Rate
Hover the cursor over each set of daily data points to reveal a tooltip with a summary of that day’s data. See the color code in the graph’s upper right corner to map the data points for that particular day.
